WORK
BUILT
TO
PERFORM
BUILT
BUILT
TO
TO
PERFORM
PERFORM
EXPERIENTIAL BUILT
TO PERFORM
FROM STORYTELLING TO STORYLIVING
We design brand experiences that connect emotionally and perform commercially. Our experiential marketing agency builds every activation around the outcomes your brand is accountable for. We turn emotions into actions, engagement into data, and live moments into measurable brand performance that extends long after the event ends.
Gradient's proprietary IMPACT methodology directs every strategy and ROI framework we build. It is how we ensure experiential spend is defensible, trackable, and built for growth. To learn more about our proprietary experiential IMPACT methodology, which directs all Gradient strategy and ROI analysis, download our whitepaper here.
Explore Case Studies
Industries
Services
BATH & BODY LAUNCH
FRÉDÉRIC MALLE
REIMAGINING THE EXPERIENCE
1/ST
HENDRICK'S TALES OF THE COCKTAIL
HENDRICK'S GIN
REEBOK CROSSFIT CHALLENGE
REEBOK
MOVEMBER BULL RUN
LAMBORGHINI
KICK OFF DIFFERENTLY
MILAGRO TEQUILA
HENDRICK'S ANOTHERLAND
HENDRICK'S GIN
SEASIDE SUMMER HOUSE
LINCOLN
DIAMOND SLEEK POP UP
GARNIER
PANORAMA CHROMATIC
L'Oréal Paris
TUBE JOB LIFT LAB
URBAN DECAY
19TH WOMEN OF WORTH GALA
L'ORÉAL
LOVE LUSTER VALENTINES DINNER
PUREOLOGY
ASPEN SKI POP-UP
LAMBORGHINI
AMANDE RETAIL CAFE
L'OCCITANE
CERAVE 20TH ANNIVERSARY
CERAVE
HELL'S KITCHEN CONCEPT STORE
KIEHL'S CONCEPT STORE
JACKSON HOLE SKI POP UP
KIEHLS
GLOSS ABSOLU POP-UP
KERASTASE
EAU DE PARFUM LAUNCH
RARE BEAUTY
LOVE FRAGRANCE LAUNCH
VERA WANG
KIEHL'S GOV BALL
KIEHL'S AT GOV BALL
THE ART OF LIFT
SKINCEUTICALS
ACNE POSITIVITY DAY
LA ROCHE POSAY
BRAVE TOGETHER
MAYBELLINE
L'ORÉAL PARADISE BIG DEAL
L'ORÉAL PARIS
VINE BAR POP-UP
CAUDALIE
SKIN CAVIAR LAB ATELIER
LA PRAIRIE
EAU DE PARFUM LAUNCH PARIS
RARE BEAUTY
RETAIL STRATEGY PLAYBOOK
LA MER
"GOOD FORTUNE" POP-UP
VIKTOR&ROLF
HELLO SUNSHINE
iT! COSMETICS
LIP BOND LAUNCH
URBAN DECAY
AFTERNOON DELIGHT
MAISON MARGIELA
CLINIQUE ID
CLINIQUE
KIEHL'S KRAWL
KIEHL'S
AIRLIGHT PRO LAUNCH
L'OREAL PREFESSIONNEL AIRLIGHT PRO
LIVESTREAM MASTERCLASS
GIORGIO ARMANI BEAUTY
LANCÔME GÉNIFIQUE
LANCÔME GÉNIFIQUE
GIORGIO ARMANI
GIORGIO ARMANI
KIEHL'S SEPHORIA
KIEHL'S
KIEHL'S HAMPTONS
KIEHL'S
A CULTURAL EMBASSY
GENESIS
PARADOXE INTENSE
PRADA
SUMMER CARNIVAL
MAYBELLINE
A TASTE OF IT
iT! COSMETICS
IRIDESCENT SHINE
ARMANI BEAUTY
PARADOXE TOUR
PRADA
HINOKI FOREST IN LA
TATCHA
LA VIE EST BELLE
LANCÔME
AWARDED DOCU-SERIES
CERAVE
INVESTOR SUMMIT
THE WALL STREET JOURNAL
NATIONAL SALES MEETING
SHISEIDO
YEARLY INVESTOR CONFERENCE & RECEPTION
JAB
IRL & VIRTUAL COMPANY MEETINGS
A+E NETWORKS
TOWNHALL MEETING
SHISEIDO
WOMEN IN THE WORKPLACE FORUM
WSJ
INTRODUCING AXON M
ZTE
COUNTACH 2023
LAMBORGHINI
ANNUAL MEETING SERVICE
CSL BEHRING
THE BIBLE EXHIBIT
20th CENTURY FOX
THE POWER OF WOMEN
VARIETY
GLOBAL MODERNIZATION OF AUCTION BUSINESS
CHRISTIE'S
FACEBOOK PRIVACY POP-UP
META
HEALTH FORUM
WSJ 2024
AN INTERACTIVE AGM
JCP | JAB
TIFFANY & CO. BLUE BOOK 2025
Tiffany & Co.
TIME UNLIMITED
CARTIER
SHOOTING STARS
TIFFANY & CO
PARIS FOR DESSERT
AIR FRANCE
CALIFORNIA CROWN
CALIFORNIA CROWN
THE PENFOLDS COLLECTION GLOBAL LAUNCH
PENFOLDS
MIAMI ART BASEL
BUCCELLATI
GRAND OPENING
THE BEEKMAN
THE GOLDEN SPIRIT
GOLDEN GOOSE
ART OF FUSION
HUBLOT
SAKS SAVES SUMMER
SAKS FIFTH AVENUE
TIMELESS EXCELLENCE
OMEGA
THE TRINITY LAUNCH
DOM PERIGNON
THE OFFICIAL TEQUILA OF BILLBOARD
TRES GENERACIONES
HORNITOS LIVE NATION TOUR
HORNITOS
JIMNASTICS PLAYBOOK
JIM BEAM
RUM REVELATION TOUR
DIPLOMATICO RUM
TEN CITY TOUR
BASIL HAYDEN
EXPERIENTIAL STRATEGY PLAYBOOK
TRES GENERACIONES
TIME : SPACE
THE MACALLAN
LAUNCH EVENT FOR BASIL HAYDEN AND MICHELIN PARTNERSHIP
BASIL HAYDEN
BOURBON MASTERCLASS TOUR
LEGENT
TIME : SPACE MIAMI
THE MACALLAN
EXPERIENTIAL PLAYBOK
APEROL
EXPERIENTIAL PLAN PLAYBOOK
Makers Mark
L’ODYSÉE D’UN ROI EXHIBIT
LOUIS XIII
AN EXPLORATION OF TACTILITY
DOM PÉRIGNON
NATIONWIDE SINGLE BARREL PROGRAM REFRESH
KNOB CREEK
NATIONWIDE ACTIVATION STRATEGY TOOLKIT
STAR HILL FARM WHISKY
EMOTIONS OF THE SUN
VEUVE CLICQUOT
ZERO PROOF LEISURE CLUB
SHOPIFY
THE GRAND REOPENING
JAMES BEAM
THE SPIRIT OF JAPAN
HOUSE OF SUNTORY
TUTORIAL LIVESTREAM
BASIL HAYDEN
CONTENT CREATOR LAUNCH PARTY
TIKTOK
STRIPE SESSIONS
STRIPE SESSIONS
TREATS NOSTALGIA MALL
VITA COCO
CONCRETE JUNGLE GYM
VITA COCO
WESTON MCKENNIE FAN EXPERINCE
VITA COCO
F1 MIAMI TAKEOVER
TAG HEUER
GLENFIDDICH X ASTON MARTIN F1 BIG BANG PARTY
GLENFIDDICH
US OPEN
MOËT & CHANDON
HITS NATIONAL STRATEGY PLAYBOOK
HITS
WIMBLEDON IN NYC
SIPSMITH
XTREME GLOSS HUNT
KIKO MILANO
Explore Case Studies
Industries
Services
BATH & BODY LAUNCH
FRÉDÉRIC MALLE
REIMAGINING THE EXPERIENCE
1/ST
HENDRICK'S TALES OF THE COCKTAIL
HENDRICK'S GIN
REEBOK CROSSFIT CHALLENGE
REEBOK
MOVEMBER BULL RUN
LAMBORGHINI
KICK OFF DIFFERENTLY
MILAGRO TEQUILA
HENDRICK'S ANOTHERLAND
HENDRICK'S GIN
SEASIDE SUMMER HOUSE
LINCOLN
DIAMOND SLEEK POP UP
GARNIER
PANORAMA CHROMATIC
L'Oréal Paris
TUBE JOB LIFT LAB
URBAN DECAY
19TH WOMEN OF WORTH GALA
L'ORÉAL
LOVE LUSTER VALENTINES DINNER
PUREOLOGY
ASPEN SKI POP-UP
LAMBORGHINI
AMANDE RETAIL CAFE
L'OCCITANE
CERAVE 20TH ANNIVERSARY
CERAVE
HELL'S KITCHEN CONCEPT STORE
KIEHL'S CONCEPT STORE
JACKSON HOLE SKI POP UP
KIEHLS
GLOSS ABSOLU POP-UP
KERASTASE
EAU DE PARFUM LAUNCH
RARE BEAUTY
LOVE FRAGRANCE LAUNCH
VERA WANG
KIEHL'S GOV BALL
KIEHL'S AT GOV BALL
THE ART OF LIFT
SKINCEUTICALS
ACNE POSITIVITY DAY
LA ROCHE POSAY
BRAVE TOGETHER
MAYBELLINE
L'ORÉAL PARADISE BIG DEAL
L'ORÉAL PARIS
VINE BAR POP-UP
CAUDALIE
SKIN CAVIAR LAB ATELIER
LA PRAIRIE
EAU DE PARFUM LAUNCH PARIS
RARE BEAUTY
RETAIL STRATEGY PLAYBOOK
LA MER
"GOOD FORTUNE" POP-UP
VIKTOR&ROLF
HELLO SUNSHINE
iT! COSMETICS
LIP BOND LAUNCH
URBAN DECAY
AFTERNOON DELIGHT
MAISON MARGIELA
CLINIQUE ID
CLINIQUE
KIEHL'S KRAWL
KIEHL'S
AIRLIGHT PRO LAUNCH
L'OREAL PREFESSIONNEL AIRLIGHT PRO
LIVESTREAM MASTERCLASS
GIORGIO ARMANI BEAUTY
LANCÔME GÉNIFIQUE
LANCÔME GÉNIFIQUE
GIORGIO ARMANI
GIORGIO ARMANI
KIEHL'S SEPHORIA
KIEHL'S
KIEHL'S HAMPTONS
KIEHL'S
A CULTURAL EMBASSY
GENESIS
PARADOXE INTENSE
PRADA
SUMMER CARNIVAL
MAYBELLINE
A TASTE OF IT
iT! COSMETICS
IRIDESCENT SHINE
ARMANI BEAUTY
PARADOXE TOUR
PRADA
HINOKI FOREST IN LA
TATCHA
LA VIE EST BELLE
LANCÔME
AWARDED DOCU-SERIES
CERAVE
INVESTOR SUMMIT
THE WALL STREET JOURNAL
NATIONAL SALES MEETING
SHISEIDO
YEARLY INVESTOR CONFERENCE & RECEPTION
JAB
IRL & VIRTUAL COMPANY MEETINGS
A+E NETWORKS
TOWNHALL MEETING
SHISEIDO
WOMEN IN THE WORKPLACE FORUM
WSJ
INTRODUCING AXON M
ZTE
COUNTACH 2023
LAMBORGHINI
ANNUAL MEETING SERVICE
CSL BEHRING
THE BIBLE EXHIBIT
20th CENTURY FOX
THE POWER OF WOMEN
VARIETY
GLOBAL MODERNIZATION OF AUCTION BUSINESS
CHRISTIE'S
FACEBOOK PRIVACY POP-UP
META
HEALTH FORUM
WSJ 2024
AN INTERACTIVE AGM
JCP | JAB
TIFFANY & CO. BLUE BOOK 2025
Tiffany & Co.
TIME UNLIMITED
CARTIER
SHOOTING STARS
TIFFANY & CO
PARIS FOR DESSERT
AIR FRANCE
CALIFORNIA CROWN
CALIFORNIA CROWN
THE PENFOLDS COLLECTION GLOBAL LAUNCH
PENFOLDS
MIAMI ART BASEL
BUCCELLATI
GRAND OPENING
THE BEEKMAN
THE GOLDEN SPIRIT
GOLDEN GOOSE
ART OF FUSION
HUBLOT
SAKS SAVES SUMMER
SAKS FIFTH AVENUE
TIMELESS EXCELLENCE
OMEGA
THE TRINITY LAUNCH
DOM PERIGNON
THE OFFICIAL TEQUILA OF BILLBOARD
TRES GENERACIONES
HORNITOS LIVE NATION TOUR
HORNITOS
JIMNASTICS PLAYBOOK
JIM BEAM
RUM REVELATION TOUR
DIPLOMATICO RUM
TEN CITY TOUR
BASIL HAYDEN
EXPERIENTIAL STRATEGY PLAYBOOK
TRES GENERACIONES
TIME : SPACE
THE MACALLAN
LAUNCH EVENT FOR BASIL HAYDEN AND MICHELIN PARTNERSHIP
BASIL HAYDEN
BOURBON MASTERCLASS TOUR
LEGENT
TIME : SPACE MIAMI
THE MACALLAN
EXPERIENTIAL PLAYBOK
APEROL
EXPERIENTIAL PLAN PLAYBOOK
Makers Mark
L’ODYSÉE D’UN ROI EXHIBIT
LOUIS XIII
AN EXPLORATION OF TACTILITY
DOM PÉRIGNON
NATIONWIDE SINGLE BARREL PROGRAM REFRESH
KNOB CREEK
NATIONWIDE ACTIVATION STRATEGY TOOLKIT
STAR HILL FARM WHISKY
EMOTIONS OF THE SUN
VEUVE CLICQUOT
ZERO PROOF LEISURE CLUB
SHOPIFY
THE GRAND REOPENING
JAMES BEAM
THE SPIRIT OF JAPAN
HOUSE OF SUNTORY
TUTORIAL LIVESTREAM
BASIL HAYDEN
CONTENT CREATOR LAUNCH PARTY
TIKTOK
STRIPE SESSIONS
STRIPE SESSIONS
TREATS NOSTALGIA MALL
VITA COCO
CONCRETE JUNGLE GYM
VITA COCO
WESTON MCKENNIE FAN EXPERINCE
VITA COCO
F1 MIAMI TAKEOVER
TAG HEUER
GLENFIDDICH X ASTON MARTIN F1 BIG BANG PARTY
GLENFIDDICH
US OPEN
MOËT & CHANDON
HITS NATIONAL STRATEGY PLAYBOOK
HITS
WIMBLEDON IN NYC
SIPSMITH
XTREME GLOSS HUNT
KIKO MILANO
Explore Case Studies
Industries
Services
BATH & BODY LAUNCH
FRÉDÉRIC MALLE
REIMAGINING THE EXPERIENCE
1/ST
HENDRICK'S TALES OF THE COCKTAIL
HENDRICK'S GIN
REEBOK CROSSFIT CHALLENGE
REEBOK
MOVEMBER BULL RUN
LAMBORGHINI
KICK OFF DIFFERENTLY
MILAGRO TEQUILA
HENDRICK'S ANOTHERLAND
HENDRICK'S GIN
SEASIDE SUMMER HOUSE
LINCOLN
DIAMOND SLEEK POP UP
GARNIER
PANORAMA CHROMATIC
L'Oréal Paris
TUBE JOB LIFT LAB
URBAN DECAY
19TH WOMEN OF WORTH GALA
L'ORÉAL
LOVE LUSTER VALENTINES DINNER
PUREOLOGY
ASPEN SKI POP-UP
LAMBORGHINI
AMANDE RETAIL CAFE
L'OCCITANE
CERAVE 20TH ANNIVERSARY
CERAVE
HELL'S KITCHEN CONCEPT STORE
KIEHL'S CONCEPT STORE
JACKSON HOLE SKI POP UP
KIEHLS
GLOSS ABSOLU POP-UP
KERASTASE
EAU DE PARFUM LAUNCH
RARE BEAUTY
LOVE FRAGRANCE LAUNCH
VERA WANG
KIEHL'S GOV BALL
KIEHL'S AT GOV BALL
THE ART OF LIFT
SKINCEUTICALS
ACNE POSITIVITY DAY
LA ROCHE POSAY
BRAVE TOGETHER
MAYBELLINE
L'ORÉAL PARADISE BIG DEAL
L'ORÉAL PARIS
VINE BAR POP-UP
CAUDALIE
SKIN CAVIAR LAB ATELIER
LA PRAIRIE
EAU DE PARFUM LAUNCH PARIS
RARE BEAUTY
RETAIL STRATEGY PLAYBOOK
LA MER
"GOOD FORTUNE" POP-UP
VIKTOR&ROLF
HELLO SUNSHINE
iT! COSMETICS
LIP BOND LAUNCH
URBAN DECAY
AFTERNOON DELIGHT
MAISON MARGIELA
CLINIQUE ID
CLINIQUE
KIEHL'S KRAWL
KIEHL'S
AIRLIGHT PRO LAUNCH
L'OREAL PREFESSIONNEL AIRLIGHT PRO
LIVESTREAM MASTERCLASS
GIORGIO ARMANI BEAUTY
LANCÔME GÉNIFIQUE
LANCÔME GÉNIFIQUE
GIORGIO ARMANI
GIORGIO ARMANI
KIEHL'S SEPHORIA
KIEHL'S
KIEHL'S HAMPTONS
KIEHL'S
A CULTURAL EMBASSY
GENESIS
PARADOXE INTENSE
PRADA
SUMMER CARNIVAL
MAYBELLINE
A TASTE OF IT
iT! COSMETICS
IRIDESCENT SHINE
ARMANI BEAUTY
PARADOXE TOUR
PRADA
HINOKI FOREST IN LA
TATCHA
LA VIE EST BELLE
LANCÔME
AWARDED DOCU-SERIES
CERAVE
INVESTOR SUMMIT
THE WALL STREET JOURNAL
NATIONAL SALES MEETING
SHISEIDO
YEARLY INVESTOR CONFERENCE & RECEPTION
JAB
IRL & VIRTUAL COMPANY MEETINGS
A+E NETWORKS
TOWNHALL MEETING
SHISEIDO
WOMEN IN THE WORKPLACE FORUM
WSJ
INTRODUCING AXON M
ZTE
COUNTACH 2023
LAMBORGHINI
ANNUAL MEETING SERVICE
CSL BEHRING
THE BIBLE EXHIBIT
20th CENTURY FOX
THE POWER OF WOMEN
VARIETY
GLOBAL MODERNIZATION OF AUCTION BUSINESS
CHRISTIE'S
FACEBOOK PRIVACY POP-UP
META
HEALTH FORUM
WSJ 2024
AN INTERACTIVE AGM
JCP | JAB
TIFFANY & CO. BLUE BOOK 2025
Tiffany & Co.
TIME UNLIMITED
CARTIER
SHOOTING STARS
TIFFANY & CO
PARIS FOR DESSERT
AIR FRANCE
CALIFORNIA CROWN
CALIFORNIA CROWN
THE PENFOLDS COLLECTION GLOBAL LAUNCH
PENFOLDS
MIAMI ART BASEL
BUCCELLATI
GRAND OPENING
THE BEEKMAN
THE GOLDEN SPIRIT
GOLDEN GOOSE
ART OF FUSION
HUBLOT
SAKS SAVES SUMMER
SAKS FIFTH AVENUE
TIMELESS EXCELLENCE
OMEGA
THE TRINITY LAUNCH
DOM PERIGNON
THE OFFICIAL TEQUILA OF BILLBOARD
TRES GENERACIONES
HORNITOS LIVE NATION TOUR
HORNITOS
JIMNASTICS PLAYBOOK
JIM BEAM
RUM REVELATION TOUR
DIPLOMATICO RUM
TEN CITY TOUR
BASIL HAYDEN
EXPERIENTIAL STRATEGY PLAYBOOK
TRES GENERACIONES
TIME : SPACE
THE MACALLAN
LAUNCH EVENT FOR BASIL HAYDEN AND MICHELIN PARTNERSHIP
BASIL HAYDEN
BOURBON MASTERCLASS TOUR
LEGENT
TIME : SPACE MIAMI
THE MACALLAN
EXPERIENTIAL PLAYBOK
APEROL
EXPERIENTIAL PLAN PLAYBOOK
Makers Mark
L’ODYSÉE D’UN ROI EXHIBIT
LOUIS XIII
AN EXPLORATION OF TACTILITY
DOM PÉRIGNON
NATIONWIDE SINGLE BARREL PROGRAM REFRESH
KNOB CREEK
NATIONWIDE ACTIVATION STRATEGY TOOLKIT
STAR HILL FARM WHISKY
EMOTIONS OF THE SUN
VEUVE CLICQUOT
ZERO PROOF LEISURE CLUB
SHOPIFY
THE GRAND REOPENING
JAMES BEAM
THE SPIRIT OF JAPAN
HOUSE OF SUNTORY
TUTORIAL LIVESTREAM
BASIL HAYDEN
CONTENT CREATOR LAUNCH PARTY
TIKTOK
STRIPE SESSIONS
STRIPE SESSIONS
TREATS NOSTALGIA MALL
VITA COCO
CONCRETE JUNGLE GYM
VITA COCO
WESTON MCKENNIE FAN EXPERINCE
VITA COCO
F1 MIAMI TAKEOVER
TAG HEUER
GLENFIDDICH X ASTON MARTIN F1 BIG BANG PARTY
GLENFIDDICH
US OPEN
MOËT & CHANDON
HITS NATIONAL STRATEGY PLAYBOOK
HITS
WIMBLEDON IN NYC
SIPSMITH
XTREME GLOSS HUNT
KIKO MILANO