Brightening NYC with Hello Sunshine

Brightening NYC with Hello Sunshine

Brightening NYC with Hello Sunshine

The Ask

The Ask

A Launch For iT Cosmetics First-Ever SPF Hello Sunshine

A Launch For iT Cosmetics First-Ever SPF Hello Sunshine

The Idea

The Idea

Hello Sunshine & City Girls Who Walk

Hello Sunshine & City Girls Who Walk

The Need

The Need

Brand & Product Awareness, Target Consumer Engagement, Drive Sales 

The Solution

The Solution

A Sponsored Walk Through The UES With Fitness Influencer Brianna Joye

13K+

13K+

FOOT TRAFFIC

FOOT TRAFFIC

13K+

FOOT TRAFFIC

6.5M+

6.5M+

IMPRESSIONS

IMPRESSIONS

6.5M+

IMPRESSIONS

15x

15x

AVG DAILY SALES

AVG DAILY SALES

15x

AVG DAILY SALES

The Challenge

THE CHALLENGE

Gradient was thrilled to partner with iT Cosmetics to launch their first-ever SPF product Hello Sunshine. Our challenge? To show the effectiveness of the SPF product in real-time under the sun, which would drive sales and boost brand and product awareness. 

Product Giveaways

Product Giveaways

City Girls Who Walk Partnership

City Girls Who Walk Partnership

Influencer Picnic

Influencer Picnic

Lines Around the Block

Lines Around the Block

Storefront Pop Up Cart

Storefront Pop Up Cart

Branded Photo Moment

Branded Photo Moment

The Results

The Results

Gradient partnered with fitness influencer Brianna Joye & City Girls Who Walk to sponsor an exciting stroll through the Upper East Side and Central Park. Every touch point of the experience enhanced the essence of the SPF, including branded giveaways adorned in Hello Sunshine yellow, an influencer picnic for walkers to build community with one another, and a welcoming moment at the Ulta Store where everyone could enjoy samples of the sunscreen for the first time. 

CREATIVE STRATEGY

CREATIVE STRATEGY

CREATIVE STRATEGY

CONTENT STRATEGY
Social Capture
Platform Engagement
UGC Capture Points

LOCATION STRATEGY
High-Traffic

CREATIVE PRODUCTION

CREATIVE PRODUCTION

CREATIVE PRODUCTION

EXPERIENCE DESIGN
Spatial Design
Attendee Flow

CREATIVE DESIGN
Product Integration
Hero Moments

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

POP-UP
Custom Display




CONTENT
Social Capture
Step & Repeat




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