Disrupting the Spirits World With NA Brands

Disrupting the Spirits World With NA Brands

Disrupting the Spirits World With NA Brands

The Ask

The Ask

Disruptive, NA Event During Tales Of The Cocktail

Disruptive, NA Event During Tales Of The Cocktail

The Idea

The Idea

Zero Proof Leisure Club

Zero Proof Leisure Club

The Need

The Need

Brand Awareness, Inspire Next-Gen NA founders

The Solution

The Solution

Establish Shopify’s  Experiential Footprint

202

202

ATTENDEES

ATTENDEES

2129

2129

FOOT TRAFFIC

FOOT TRAFFIC

22 MIN

22 MIN

DWELL TIME

DWELL TIME

202

ATTENDEES

2129

FOOT TRAFFIC

22 MIN

DWELL TIME

The Challenge

THE CHALLENGE

Shopify wanted to establish their brand in the spirits industry through a disruptive, non-alcoholic experience during Tales of The Cocktail. In addition to brand awareness and engagement, they wanted to inspire the next generation of non-alcoholic founders to further push their own brands in the industry.

NA Brand Education

NA Brand Education

NA Brand Education

Celebrity Mixology Showcase

Celebrity Mixology Showcase

Celebrity Mixology Showcase

Impulse Content Technology

Impulse Content Technology

Impulse Content Technology

Serve Strategy

Serve Strategy

Serve Strategy

Vip Management

Vip Management

Vip Management

Strategic Storytelling

Strategic Storytelling

Strategic Storytelling

The Results

The Results

Gradient produced a botanical experience called the Zero Proof Leisure Club that not only celebrated and promoted the brand, but engaged the non-alcoholic community in a fun, out-of-the-box way. We sourced a vintage Cadillac and fabricated a photo moment to create curbside Zero Proof Leisure Club branding, as well as had six celebrity mixologists prepare iconic NA elixirs, utilizing the Shopify Spirit Guide recipe book.

CREATIVE STRATEGY

CREATIVE STRATEGY

CREATIVE STRATEGY

CONTENT STRATEGY
Social Capture
Platform Engagement

COMMS STRATEGY
Invite Messaging
Celebrity Management
Strategic Storytelling

CREATIVE PRODUCTION

CREATIVE PRODUCTION

CREATIVE PRODUCTION

EXPERIENCE DESIGN
Spacial Design
Attendee Flow
Serve Strategy

CREATIVE DESIGN
Programming
Engaging Feel

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

TAKEOVER
Fabrication Moments
Heritage Location Tact

CONTENT
Social Capture
Impulse

DIGITAL ENHANCEMENTS

DIGITAL ENHANCEMENTS

DIGITAL ENHANCEMENTS

DIGITAL TOUCHPOINTS
Connecting back to Shopify
Shopify Brand Awareness

  • VIEW MORE WORK -

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