Create a premium experience that inspired meaningful guest engagement while reinforcing Moët & Chandon’s position as the champagne of celebration.
Gradient transformed the hospitality suite into a Parisian-inspired destination featuring a luxury lounge and bespoke consumer bar that encouraged celebration and shareable moments.
As the Official Champagne of the US Open, Moët & Chandon needed its hospitality presence to reflect the prestige of both the tournament and the brand. The existing suite required a transformation into a destination experience that balanced luxury with guest engagement, creating memorable moments that extended the partnership beyond the event through organic content and premium hospitality.
VIP Hospitality
Fan Zone
Mobile Bar
Branding & Design
Photo Moment
Social Content Engine
By transforming a traditional hospitality suite into a destination experience, Gradient created a premium expression of Moët & Chandon’s US Open partnership that guests actively engaged with and shared. Parisian-inspired design, immersive hospitality, and highly photogenic moments generated organic social visibility while reinforcing the brand’s position as the champagne of celebration on one of tennis’s biggest stages.
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