Generate Engagement & Brand Love
Drive Organic Social Buzz
Immersive Luxe Skincare Experience
Restorative 3-Day Wellness Retreat
Cutting-Edge Technology Integration
Maximize Authentic Content From Influencers
Lancôme sought to create a memorable experience that not only introduced their redefined Génifique Ultimate serum but also embodied its ethos of future-forward skin renewal. The event needed to inspire influencer advocacy, foster authentic social content, and provide a transformative narrative that aligned with the serum's innovative qualities.
Gradient curated an intimate, 3-day retreat at the stunning Post Ranch Inn in Big Sur. The program highlighted "Journey to the Future of Your Skin," blending high-tech skincare, wellness, and luxury. Influencers experienced a personalized journey through activities that resonated with both the product's innovation and Lancôme’s commitment to science and nature.
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