Drive Countach Hype Out-Impact Competition
Theatrical Unveiling Ultra Premium F&B High-End Content
For the highly anticipated return to Monterey Car Week, Lamborghini entrusted GRADIENT with one of the most talked about launches of the year. With thousands of car enthusiast descending on Pebble beach Lamborghini wanted to build buzz around the launch of the 2022 Countach and create an intimate VIP party for 200 of the finest car collectors.
Countach Global Unveiling
Press & Content Capture
UGC & Photo Moments
Brand Villa at Pebble Beach
We kicked off the weekend on Friday at the Quail with the global unveiling of the new Countach, an ode to the iconic supercar classic from the 70s and 80s.
We also welcomed guests to the Lamborghini Lounge at Pebble Beach, a villa completely revamped with classic and modern touches of Italian decor to emphasize the beauty of the Lamborghini vehicles. Clients and guests celebrated during the evenings, toasting with fresh Italian bites and beverages, and enjoyed a luxury respite on Sunday during the 70th Annual Pebble Beach Concours d’Elegance.
Talent & Musical Entertainment
VIP Areas & F&B
LOCATION & EXPERIENCE STRATEGY
COMMS & PARTNERSHIP STRATEGY
Press & Media Touchpoints
Programming & Activities
Classic & Modern Italian Touches
Villa Run of Show