LAUNCHING A REFRESH OF A 70's ICONIC CAR THE 2023 COUNTACH

LAUNCHING A REFRESH OF A 70's ICONIC CAR THE 2023 COUNTACH

LAUNCHING A REFRESH OF A 70's ICONIC CAR THE 2023 COUNTACH

The Ask

The Ask

A Luxurious Unveiling & VIP Lounge

A Luxurious Unveiling & VIP Lounge

The Idea

The Idea

Ode to Italian Beauty & the iconic supercar classics

Ode to Italian Beauty & the iconic supercar classics

The Need

The Need

Drive Countach Hype Out-Impact Competition

The Solution

The Solution

Theatrical Unveiling Ultra Premium F&B High-End Content

200+

200+

200+

Million Impressions

Million Impressions

Million Impressions

The Challenge

THE CHALLENGE

For the highly anticipated return to Monterey Car Week, Lamborghini entrusted GRADIENT with one of the most talked about launches of the year. With thousands of car enthusiast descending on Pebble beach Lamborghini wanted to build buzz around the launch of the 2022 Countach and create an intimate VIP party for 200 of the finest car collectors.

Countach Global Unveiling

Vehicle Exploration

Press & Content Capture

Vehicle Showcases

UGC & Photo Moments

Brand Villa at Pebble Beach

The Results

The Results

We kicked off the weekend on Friday at the Quail with the global unveiling of the new Countach, an ode to the iconic supercar classic from the 70s and 80s. 

We also welcomed guests to the Lamborghini Lounge at Pebble Beach, a villa completely revamped with classic and modern touches of Italian decor to emphasize the beauty of the Lamborghini vehicles. Clients and guests celebrated during the evenings, toasting with fresh Italian bites and beverages, and enjoyed a luxury respite on Sunday during the 70th Annual Pebble Beach Concours d’Elegance.

Executive Spotlights

Talent & Musical Entertainment

Historical showcase

Interactive Takeaways

Brand Education

VIP Areas & F&B

CREATIVE STRATEGY

CREATIVE STRATEGY

CREATIVE STRATEGY

LOCATION & EXPERIENCE STRATEGY
Launch Event
Brand Lounge

COMMS & PARTNERSHIP STRATEGY
Guest Communications
Press & Media Touchpoints

CREATIVE PRODUCTION

CREATIVE PRODUCTION

CREATIVE PRODUCTION

EXPERIENCE DESIGN
Spatial Design
Guest Flow

CREATIVE DESIGN
Programming & Activities
Classic & Modern Italian Touches

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

EVENT PRODUCTION
Vehicle Unveiling
Villa Run of Show

DIGITAL ENHANCEMENTS

DIGITAL ENHANCEMENTS

DIGITAL ENHANCEMENTS

CONTENT
Content Capture
Sizzle Reel

  • VIEW MORE WORK -

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