Create buzz around Rare Beauty’s first fragrance with an experience that felt cinematic, emotional, and built for social.
An immersive journey through scent, memory, and emotion; an IRL interpretation of the Rare Memories campaign. Each space transformed visuals into a tangible guest experience that amplified Rare’s message of self-love and authenticity.
Design a multi-sensory experience that captured the campaign’s nostalgic tone while translating deeply personal storytelling into a collective, high-impact brand moment.
We built a world where every detail was a memory waiting to happen.
From the scent-inspired cocktails to the wheat paste wall that turned guests into campaign art, Rare Memories brought Selena’s story, and Rare Beauty’s ethos, to life in real time.
It wasn’t just about fragrance. It was about feeling.
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