Increase product consideration by making hydration expertise tangible throughout the in-store shopping journey.
Gradient reimagined the retail environment as an interactive concept store where hands-on product discovery and guided consultation worked together to build confidence and encourage purchase.
Launching a skincare product inside an increasingly competitive retail environment required more than strong merchandising alone. Kiehl’s needed shoppers to actively experience the product’s hydration benefits while creating a seamless path from curiosity to education, trial, and ultimately purchase.
Gamified Lockers Increased Dwell Time
Claims became Physical and Memorable
Sampling and Trial Built Trust
Photo Moments Drove Traffic and Reach
Consultations Turned Interest Into Conversion
Experience Flow Guided Purchases
The concept store demonstrated how experiential retail can strengthen both education and commercial performance simultaneously. By turning product benefits into memorable interactions, Kiehl’s increased engagement, extended shopper dwell time, and created stronger purchase intent that translated into measurable business results.
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