Brand Visibility, Target Consumer & Brand Love, Product Engagement
A Dynamic VIP Event & Two-day Consumer Activation Highlighting A Festive Moment For Each Product
Maybelline tasked Gradient to create an experience that would highlight their three key products: Sunkisser Bronzer, Firework Mascara and Lifter Liner. Our goal? To amplify these products on a creative, macro scale to boost visibility, target consumer engagement and brand love, and launch buzz for the makeup.
We created a dazzling display of beauty and boardwalk-inspired fun. Every element embodied the playfulness and creativity of Maybelline makeup from a VIP party with a magician and stilt walker to product-based games like a lifter Liner Ring Toss, Sunkisser Skee Ball, and Firework High Striker. And of course, product samples galore!
CONTENT STRATEGY
Social Capture
Platform Engagement
LOCATION STRATEGY
Roadmapping
EXPERIENCE DESIGN
Spacial Design
Attendee Flow
PRODUCT INTEGRATION
Hero Moments
POP-UP
Maybelline Summer Carnival Fabrication
CONTENT
Social Capture
DIGITAL P.O.S
QR Code Integration
AR
Custom Entertainment Integration
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