Maybelline Summer Carnival

Maybelline Summer Carnival

Maybelline Summer Carnival

The Ask

The Ask

Build Buzz For The Brand’s Lifter Liner, Sunkisser Liquid Blush & Firework Mascara

Build Buzz For The Brand’s Lifter Liner, Sunkisser Liquid Blush & Firework Mascara

The Idea

The Idea

Summer Carnival of Beauty

Summer Carnival of Beauty

The Need

The Need

Brand Visibility, Target Consumer & Brand Love, Product Engagement 

The Solution

The Solution

A Dynamic VIP Event & Two-day Consumer Activation Highlighting A Festive Moment For Each Product 

3K+

3K+

ATTENDEES

ATTENDEES

3K+

ATTENDEES

30%+

30%+

SHARE OF VOICE

SHARE OF VOICE

30%+

SHARE OF VOICE

19K

19K

SAMPLES DISTRIBUTED

SAMPLES DISTRIBUTED

19K

SAMPLES DISTRIBUTED

The Challenge

THE CHALLENGE

Maybelline tasked Gradient to create an experience that would highlight their three key products: Sunkisser Bronzer, Firework Mascara and Lifter Liner. Our goal? To amplify these products on a creative, macro scale to boost visibility, target consumer engagement and brand love, and launch buzz for the makeup.

UGC Entertainment

UGC Entertainment

Product Focused Carnival Games

Product Focused Carnival Games

Personalized Shade Matching

Personalized Shade Matching

Custom Charm Bracelet Bar

Custom Charm Bracelet Bar

Press & Influencers

Press & Influencers

UGC Capture

UGC Capture

The Results

The Results

We created a dazzling display of beauty and boardwalk-inspired fun. Every element embodied the playfulness and creativity of Maybelline makeup from a VIP party with a magician and stilt walker to product-based games like a lifter Liner Ring Toss, Sunkisser Skee Ball, and Firework High Striker. And of course, product samples galore! 

Custom Fabricated Elements

Custom Fabricated Elements

High Traffic Location

High Traffic Location

Photo Moment

Photo Moment

Custom Virtual Entertainment

Custom Virtual Entertainment

Exclusive VIP Event

Exclusive VIP Event

Branded Giveaways

Branded Giveaways

CREATIVE STRATEGY

CREATIVE STRATEGY

CREATIVE STRATEGY

CONTENT STRATEGY
Social Capture
Platform Engagement

LOCATION STRATEGY
Roadmapping

CREATIVE PRODUCTION

CREATIVE PRODUCTION

CREATIVE PRODUCTION

EXPERIENCE DESIGN
Spacial Design
Attendee Flow

PRODUCT INTEGRATION
Hero Moments

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

POP-UP
Maybelline Summer Carnival Fabrication




CONTENT
Social Capture

DIGITAL ENHANCEMENTS

DIGITAL ENHANCEMENTS

DIGITAL ENHANCEMENTS

DIGITAL P.O.S
QR Code Integration

AR
Custom Entertainment Integration

  • VIEW MORE WORK -

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