Shifting from clinical to prestige; where science, luxury, and wellness culture intersect.
Transformed clinical skincare science into an elevated wellness experience through movement, education, and sensory rituals.
SkinCeuticals needed to introduce the A.G.E. Interrupter Ultra Serum through an exclusive wellness-driven NYC event that could shift the brand from clinical to prestige. The challenge was to design an experience that balanced scientific credibility with emotional resonance, delivering education in a way that felt luxurious, cultural, and shareable. The brand required a moment where science, luxury, and wellness could intersect seamlessly, engaging guests through both information and aspiration.
Gradient created a wellness-immersive event that brought the serum’s lifting and sculpting benefits to life through facial yoga, Pilates, expert consultations, and personalized rituals. Guests engaged with glowing product displays, bespoke gifting, and sensory details; custom juices, calming soundscapes, and ambient projections. We made efficacy feel experiential rather than clinical. By blending movement, education, and sensory storytelling, the event elevated the product into culture, giving guests a narrative they could see, feel, and share.
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