Increase Product Awareness, Engagement, and Buzz
Immerse Consumers In The Mesmerizing Shine of Prisma Glass
Armani Beauty tasked Gradient with crafting an unparalleled pop-up to launch their latest gem, Prisma Glass Lip Gloss. Our mission? Illuminate its brilliance in every detail, ensuring an unforgettable experience that sparkled with glamor.
Product Integration
High Traffic Location
Brand Photomoment
Exclusive VIP Event
Press & Influencers
Digital Branding
An immersive experience that embodied the multidimensional glow of Prisma Glass Lip Gloss. Guests indulge in the glitz and glam of the product at every touchpoint of the event; iridescent mocktails, a bubble artist to enhance the magical aura, kaleidoscopic decor throughout the space, a shade-focused DJ booth, and much more.
CONTENT STRATEGY
Social Capture
Platform Engagement
UGC Capture Points
LOCATION STRATEGY
High-Traffic
EXPERIENCE DESIGN
Spatial Design
Attendee Flow
CREATIVE DESIGN
Product Integration
Hero Moments
POP-UP
Custom Display
CONTENT
Social Capture
Step & Repeat
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