Press & Influencer Engagement
Exclusive Retail Moment
After an 18 month renovation, Tiffany & Co wanted to re-emerge emphatically on Rodeo Drive. Gradient was engaged to unveil the new space, and collection, in an unexpected style.
The store's facade was transformed into a spectacle of shooting stars and cut-diamonds. Dancers, adorned in Tiffany & Co pieces, emerged for a surprise performance. And just before the final reveal, pop icon Arian Grande emerged for a rare private show. Only then were guests invited to proceed into the new store to discover the new Masterpiece collection.