PRADA PARADOXE NATIONWIDE TOUR

PRADA PARADOXE NATIONWIDE TOUR

PRADA PARADOXE NATIONWIDE TOUR

The Ask

The Ask

Nationwide Tour for a New Prada Fragrance Launch, Attracting Gen Z Target Audience

Nationwide Tour for a New Prada Fragrance Launch, Attracting Gen Z Target Audience

The Idea

The Idea

A Traveling Pop-Up Paradoxe

A Traveling Pop-Up Paradoxe

The Need

The Need

Buzz & Excitement

Social Impressions

Gen Z Engagement

Drive Product Sales

The Solution

The Solution

3-City Tour

Campaign Content Creation

377M

377M

377M

IMPRESSIONS

IMPRESSIONS

IMPRESSIONS

43K

43K

43K

SAMPLES DISTRIBUTED

SAMPLES DISTRIBUTED

SAMPLES DISTRIBUTED

3.5X

3.5X

3.5X

AVG. INFLUENCER POSTS

AVG. INFLUENCER POSTS

AVG. INFLUENCER POSTS

The Challenge

THE CHALLENGE

The strategy was to create a consumer-facing, traveling pop-up in 3 major cities throughout the nation. This was done by creating a surprising activation with photo experiences & technology that caught the attention of edgy, young consumers. In the experience, discovery and engagement were promoted through physical experimentation of the multiple dimensions of the scent that ultimately converted guests at the e-boutique with scannable QR codes that captured data, such as email sign-ups.

Influencer Engagement

Custom Fabrication

Content Capture

Photo Moments

Amplified UGC

Product Testing

The Results

The Results

Gradient partnered with Prada Beauty to launch Paradoxe – the new fragrance pillar. The strategy was to create a consumer-facing, traveling pop-up in 3 major cities throughout the nation. This was done by creating a surprising activation with photo experiences & technology that caught the attention of edgy, young consumers. In the experience, discovery and engagement were promoted through physical experimentation of the multiple dimensions of the scent that ultimately converted guests at the e-boutique with scannable QR codes that captured data, such as email sign-ups.

Key Location Strategy

Product Edu-tainment

3-City Tour

Influencer Previews

Product Storytelling

Product Displays

CREATIVE STRATEGY

CREATIVE STRATEGY

CREATIVE STRATEGY

CONTENT STRATEGY
Social Capture
Platform Engagement

LOCATION STRATEGY
Target Locations
High Traffic

CREATIVE PRODUCTION

CREATIVE PRODUCTION

CREATIVE PRODUCTION

EXPERIENCE DESIGN
Spatial Design
Attendee Flow

CREATIVE DESIGN
Programming
Product Integration

GRAPHIC DESIGN
Integrated Branding
Activation Materials

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

TOUR
Custom Fabrication
Consumer Journey

CONTENT
Social Capture
Sizzle Reel

  • VIEW MORE WORK -

A FUTURE FORWARD EXPERIENCE COMPANY

GLOBALLY CONNECTED — U.S. BASED

NEW YORK | LOS ANGELES | MIAMI

Copyright © 2024, Gradient Experience. All rights reserved.

Get valuable strategy, culture and brand insights straight into your inbox.

By signing up to receive emails from Gradient, you agree to our privacy policy.