THE VINTAGE TRINITY LAUNCH

THE VINTAGE TRINITY LAUNCH

THE VINTAGE TRINITY LAUNCH

The Ask

The Ask

Simultaneous Launch Of Three New Vintages

Simultaneous Launch Of Three New Vintages

The Idea

The Idea

A Trinity of Design, Experience, & Dom

A Trinity of Design, Experience, & Dom

The Need

The Need

Insider Attraction
Celebration Of Brand History
Future Earned Media

The Solution

The Solution

Transformative Projection
Surprise Performance
Exclusive Retail Moment

9M+

9M+

9M+

IMPRESSIONS

IMPRESSIONS

IMPRESSIONS

900K+

900K+

900K+

ENGAGEMENTS

ENGAGEMENTS

ENGAGEMENTS

The Challenge

THE CHALLENGE

For the first-ever simultaneous launch of three vintages, Dom Pérignon tasked Gradient to create a communications and experiential platform where each product is individually glorified, and the combination of the three is almost divine, leveraging the brand’s history and DNA.

The Results

The Results

The three vintages were incarnated into an immersive experiential environment inspired by the tasting characteristics of each line. 50 VIPs enjoyed an elegant press dinner before the space was transformed to welcome an additional 450 guests. A final 'surprise and delight' moment closed the evening; a rare performance from fabled Parisian theatre group Manko.

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