Re-invision The Brand As A Premium Experience For All Audiences
Reimagined, Inclusive Spaces, High-End Food & Drink Samples, QR Codes For Increased Audience Engagement
Basil Hayden commissioned Gradient to design an interactive, inclusive experience that would redefine their product as the epitome of drinkable sophistication—a high-end bourbon for all consumers to savor. Our challenge? Seamlessly integrate Michelin-inspired bites to spotlight their partnership and harmonize flavors with Basil Hayden.
Michelin Inspired Pairing
Brand Edu-Tainment
VIP Experiences
Shareable Moments
Custom Fabricated Elements
High Volume Serving Strategy
An immersive journey of one footprint and two experiences; the casual vibes and delicious bourbon cocktails at “The Diner,” and the outdoorsy atmosphere of “The Counter,” which featured a Michelin-inspired sampling and mixology. By the end of the experience, consumers were engaged, informed, and inspired by the beauty and taste of Basil Hayden.
CONTENT STRATEGY
Social Capture
Platform Engagement
LOCATION STRATEGY
Roadmapping
In Market Activation
EXPERIENCE DESIGN
Spatial Design
Attendee Flow
CREATIVE DESIGN
Programming
Brand Heritage
Approachable Sophisticated Feel
POP-UP
Custom Fabrication
Build Design
CONTENT
Social Capture
DIGITAL P.O.S.
QR Code Integration
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