Re-invision The Brand As A Premium Experience For All Audiences
Reimagined, Inclusive Spaces, High-End Food & Drink Samples, QR Codes For Increased Audience Engagement
Basil Hayden commissioned Gradient to design an interactive, inclusive experience that would redefine their product as the epitome of drinkable sophistication—a high-end bourbon for all consumers to savor. Our challenge? Seamlessly integrate Michelin-inspired bites to spotlight their partnership and harmonize flavors with Basil Hayden.
Michelin Inspired Pairing
Brand Edu-Tainment
VIP Experiences
Shareable Moments
Custom Fabricated Elements
High Volume Serving Strategy
An immersive journey of one footprint and two experiences; the casual vibes and delicious bourbon cocktails at “The Diner,” and the outdoorsy atmosphere of “The Counter,” which featured a Michelin-inspired sampling and mixology. By the end of the experience, consumers were engaged, informed, and inspired by the beauty and taste of Basil Hayden.
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