A space where guests could slow down, reconnect, and engage with the brand in a way that encouraged reflection, community, and shareable self-expression.
We designed a focused, sensory-led rooftop journey that blended intention setting, a full-moon sound bath, and expressive photo moments to surface the emotional heart of Brave Together in a simple, powerful way.
Maybelline needed an experience that could translate the emotional core of Brave Together into a compelling, real-world moment — one that felt intimate, restorative, and genuinely supportive while still driving broad awareness and social impact. The challenge was to design a wellness-first activation that struck the right balance between vulnerability and visibility: something personal enough to feel meaningful in person, yet bold, expressive, and visually strong enough to resonate across digital channels. The event had to welcome creators, consumers, and brand partners into a shared emotional space, inspiring reflection, connection, and content that amplified the Brave Together message with authenticity and scale.
The experience translated Brave Together into an emotional, multi-sensory ritual — deepening brand affinity, generating highly shareable content, and positioning Maybelline as a champion of community, wellbeing, and support. It created a moment of collective calm and connection that guests carried with them long after the rooftop lights dimmed.
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