Physical/Digital Synergy
Focussed & Social Connections
Pre-Event Workshop
Dinner & Cocktail Party
Live Stream Production
The Wall Street Journal asked Gradient to produce the "Women In" live events. Industry leaders hosted and attended the series, which was a purpose driven initiative to challenge and redefine workplace culture and professional success.
Live Discussion
Hybrid Production
First Class Hospitality
Networking Moments
Stage Design
Branded Touchpoints
We produced all experiential, branding and AV elements as well as curating the user experience to ensure the strategic goals of connection where education was realized. The forum was live-streamed directly to The WSJ Newsroom and broadcast onsite. All 4 speaker spotlights were accessible online to the WSJ subscribers on the following news cycle.
CONTENT STRATEGY
Simultaneous Live Streams
Immediate Content Delivery
COMMS STRATEGY
Presice Client Cadence
Broadcast & Publisher Synergy
EXPERIENCE DESIGN
Spatial Design
Attendee Attraction
User Experience
CREATIVE DESIGN
Programming
Brand Heritage
Approachable Sophisticated Feel
GRAPHIC DESIGN
Integrated Branding
Activation Materials
Stage & Environmental Design
HOSPITALITY
Premium F&B
Chaptered Service
HYBRID EXPERIENCE
Dual Purpose Set
On Site Cameras
Live Edit Suite
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