WALL STREET JOURNAL WOMEN IN THE WORKPLACE FORUM

WALL STREET JOURNAL WOMEN IN THE WORKPLACE FORUM

WALL STREET JOURNAL WOMEN IN THE WORKPLACE FORUM

The Ask

The Ask

Spotlight What Success Looks Like

Spotlight What Success Looks Like

The Idea

The Idea

Women In

Women In

The Need

The Need

Physical/Digital Synergy
Focussed & Social Connections

The Solution

The Solution

Pre-Event Workshop
Dinner & Cocktail Party
Live Stream Production

300

300

300

GUESTS

GUESTS

GUESTS

4

4

4

LIVE STREAMS

LIVE STREAMS

LIVE STREAMS

750k+

750k+

750k+

VIEWS

VIEWS

VIEWS

The Challenge

THE CHALLENGE

The Wall Street Journal asked Gradient to produce the "Women In" live events. Industry leaders hosted and attended the series, which was a purpose driven initiative to challenge and redefine workplace culture and professional success.

Live Discussion

Hybrid Production

First Class Hospitality

Networking Moments

Stage Design

Branded Touchpoints

The Results

The Results

We produced all experiential, branding and AV elements as well as curating the user experience to ensure the strategic goals of connection where education was realized. The forum was live-streamed directly to The WSJ Newsroom and broadcast onsite. All 4 speaker spotlights were accessible online to the WSJ subscribers on the following news cycle.

CREATIVE STRATEGY

CREATIVE STRATEGY

CREATIVE STRATEGY

CONTENT STRATEGY
Simultaneous Live Streams
Immediate Content Delivery

COMMS STRATEGY
Presice Client Cadence
Broadcast & Publisher Synergy

CREATIVE PRODUCTION

CREATIVE PRODUCTION

CREATIVE PRODUCTION

EXPERIENCE DESIGN
Spatial Design
Attendee Attraction
User Experience

CREATIVE DESIGN
Programming
Brand Heritage
Approachable Sophisticated Feel

GRAPHIC DESIGN
Integrated Branding
Activation Materials
Stage & Environmental Design

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

HOSPITALITY
Premium F&B
Chaptered Service

HYBRID EXPERIENCE
Dual Purpose Set
On Site Cameras
Live Edit Suite

  • VIEW MORE WORK -

A FUTURE FORWARD EXPERIENCE COMPANY

GLOBALLY CONNECTED — U.S. BASED

NEW YORK | LOS ANGELES | MIAMI

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