While in-store conversion remained strong, the slowdown in visits limited growth potential.
A large-scale omnichannel campaign driving store traffic through a gamified AR experience, supported by amplification and live activations in key cities.
Re-spark consumer excitement and give shoppers a reason to re-engage with physical retail.
In just 9 days, the XTREME GLOSS HUNT brought over 581K players into KIKO’s omnichannel world, boosting foot traffic by 10% and driving +€900K in revenue— x3 the target. The activation turned digital curiosity into in-store action, blending AR gameplay with real-world rewards to reignite nationwide engagement.
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