CELEBRATING THE POWER OF WOMEN

CELEBRATING THE POWER OF WOMEN

CELEBRATING THE POWER OF WOMEN

The Ask

The Ask

A Legacy Event To Drive Brand Awarenss

A Legacy Event To Drive Brand Awarenss

The Idea

The Idea

Ethereal Elegance With An Edge

Ethereal Elegance With An Edge

The Need

The Need

Meaningful Messaging
Engagement From Influencers
Celebrities and Corporate Leaders

The Solution

The Solution

Keynote Speakers
Live Entertainment
Archival Exhibit

The Challenge

THE CHALLENGE

Variety has partnered with Gradient over 5 years to bring their 'Power Of Women' tentpole to life in New York City. The goal was to hero the community of women who have navigated a new reality more empowered - different, changed - but still as strong as ever.

The Results

The Results

Influenced by a surreal yet sophisticated look, the stage design modeled a simple and minimalistic backdrop that was highlighted with a grand entryway. The exhibition style 'Cover Wall' presented the historic moment in a chic, effortless manner. The classy, vibrant aesthetic and experience resonated with all key demographics.

CREATIVE STRATEGY

CREATIVE STRATEGY

CREATIVE STRATEGY

CONTENT STRATEGY
Content Coordination
Social Strategy

COMMS STRATEGY
VIP Invitations
Promotional Content

CREATIVE PRODUCTION

CREATIVE PRODUCTION

CREATIVE PRODUCTION

EXPERIENCE DESIGN
Spatial Design
Attendee Attraction
User Experience

CREATIVE DESIGN
Stage Design
Brand Heritage
Approachable Sophisticated Feel

GRAPHIC DESIGN
Integrated Branding
Stage & Environmental Design

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

HOSPITALITY
Premium F&B
Sit Down Dinner

  • VIEW MORE WORK -

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