Work

Insights

About

Contact

EMBARK ON A MISSION TO UNLOCK THE AIRLIGHT PRO

The Ask

Generate Excitement And Drive Awareness For the AirLight Pro As The Must-Have Beauty Tool

The Idea

Guests embark on a mission to unlock the future with technological advances like the AirLight Pro

The Need

Boost Awareness

Drive Engagement

The Solution

High-Impact Immersive Brand Experience

Generate an Engagement-Focused Activation

Unique Marketing Strategy to Build ROI

8.6M

Estimsted Social Reach

8.6M

Estimsted Social Reach

2.1M

Impressions

2.1M

Impressions

51K

Engagements

51K

Engagements

The Challenge

THE CHALLENGE

L'Oréal Professionnel aimed to establish the AirLight Pro as a leader in innovation, balancing cutting-edge technology with luxury performance. The event needed to captivate consumer influencers and position the product as an essential beauty tool for modern styling.

High-tech Ambience

High-tech Ambience

High-tech Ambience

Product Unveiling

Product Unveiling

Immersive "Try On" Sessions

Immersive "Try On" Sessions

Scalable & Adaptable Activation

Scalable & Adaptable Activation

Measurable Impact

Measurable Impact

Seamless Brand Integration

Seamless Brand Integration

The Results

Gradient crafted a step into the future, a two-part immersive journey at a premium venue. The experience blended a high-fashion aesthetic with futuristic tech, offering guests an engaging, hands-on introduction to the AirLight Pro.