Brand Education
Trade Relationships
Sales
Immersive Brand Moment
Modular Structure
Touring Experience
![](https://framerusercontent.com/images/fYEpRVNcbemmOLgpM37Ig6po1g.png)
Beam Suntory tasked Gradient with launching their newest spirit, Legent, in ten markets across the United States. The goal was to educate the trade about the new product and create a bond to the story of Legent and it's creators.
We designed and produced a custom fabricated multi-room experience that immersed guests in the world of Legent. A portal opened into the 'tasting circle' where the spirit's creators Fred and Shinji hosted live masterclasses and tastings amongst transformative projection mapping.
![](https://framerusercontent.com/images/wYjolNrJyg0JAocmVH4ekQ310k.png)
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