Immersive Brand Moment
Beam Suntory tasked Gradient with launching their newest spirit, Legent, in ten markets across the United States. The goal was to educate the trade about the new product and create a bond to the story of Legent and it's creators.
We designed and produced a custom fabricated multi-room experience that immersed guests in the world of Legent. A portal opened into the 'tasting circle' where the spirit's creators Fred and Shinji hosted live masterclasses and tastings amongst transformative projection mapping.