LAUNCHING A NEW TYPE OF BOURBON IN A SOLD OUT TOUR

LAUNCHING A NEW TYPE OF BOURBON IN A SOLD OUT TOUR

LAUNCHING A NEW TYPE OF BOURBON IN A SOLD OUT TOUR

The Ask

The Ask

Drive awareness and loyalty of Beam Suntory's newest product

Drive awareness and loyalty of Beam Suntory's newest product

The Idea

The Idea

Two Legends, One Bourbon

Two Legends, One Bourbon

The Need

The Need

Brand Education
Trade Relationships
Sales

The Solution

The Solution

Immersive Brand Moment
Modular Structure
Touring Experience

38

38

38

MASTERCLASSES

MASTERCLASSES

MASTERCLASSES

10

10

10

CITIES

CITIES

CITIES

The Challenge

THE CHALLENGE

Beam Suntory tasked Gradient with launching their newest spirit, Legent, in ten markets across the United States. The goal was to educate the trade about the new product and create a bond to the story of Legent and it's creators.

The Results

The Results

We designed and produced a custom fabricated multi-room experience that immersed guests in the world of Legent. A portal opened into the 'tasting circle' where the spirit's creators Fred and Shinji hosted live masterclasses and tastings amongst transformative projection mapping.

  • VIEW MORE WORK -

A FUTURE FORWARD EXPERIENCE COMPANY

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