A 4D RETAIL POP-UP EXPERIENCE IN DOWNTOWN LA

A 4D RETAIL POP-UP EXPERIENCE IN DOWNTOWN LA

A 4D RETAIL POP-UP EXPERIENCE IN DOWNTOWN LA

The Ask

The Ask

3-Day Retail Takeover in Partnership with Sephora to Celebrate the Launch of Tatcha’s First Body Collection

3-Day Retail Takeover in Partnership with Sephora to Celebrate the Launch of Tatcha’s First Body Collection

The Idea

The Idea

The Five Senses of Hinoki - The Room of Wa

The Five Senses of Hinoki - The Room of Wa

The Need

The Need

Buzz & Excitement
Brand Engagement
Product Launch Sales
Foot Traffic

The Solution

The Solution

Retail Space Takeover
Driven Sales With Local Sephora
Japanese Wishing
Tree Charity Extension

$20k

$20k

$20k

Over Sales Goal

Over Sales Goal

Over Sales Goal

9K+

9K+

9K+

Measured Foot Traffic

Measured Foot Traffic

Measured Foot Traffic

1.1+M

1.1+M

1.1+M

Social Media Impressions

Social Media Impressions

Social Media Impressions

The Challenge

THE CHALLENGE

In order to celebrate Tatcha’s Hinoki Oil infused, first-ever Body Care collection, Gradient sought to create an attention-grabbing experiential moment in a highly trafficked urban location in close proximity to Sephora doors to encourage retail sales.

4D Projection Installation

Brand Education

Retail Space Takeover

Wishing Tree Charity Integration

Product Education

Product Testing

The Results

The Results

A three-day pop-up activation immersed consumers five senses in the relaxing experience of forest bathing; educating viewers on phytoncides and the power of scent through a 4D projection experience. 

A branded “Room of Wa” served as an interactive  brand education moment, with an outdoor footprint extending engagement through product displays, a branded matcha cart, and a Japanese Wishing Tree with a charity extension.

Point of Sale

UGC Moments

Inflencer Strategy

Japanese Heritage & Culture Integration

Product Display

Branded Matcha Cart

CREATIVE STRATEGY

CREATIVE STRATEGY

CREATIVE STRATEGY

CONTENT STRATEGY
Social Capture
Platform Engagement

COMMS STRATEGY
Invite Messaging
Recap Content

LOCATION STRATEGY
Target Location
High Traffic

CREATIVE PRODUCTION

CREATIVE PRODUCTION

CREATIVE PRODUCTION

EXPERIENCE DESIGN
Spatial Design
Attendee Flow

CREATIVE DESIGN
Programming
Japanese Heritage

GRAPHIC DESIGN
Integrated Branding
Activation Materials

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

RETAIL TAKEOVER
Custom Fabrication
Build Design

CONTENT
Social Capture
Sizzle Reel

  • VIEW MORE WORK -

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