Buzz & Excitement
High Traffic
Sales Conversion
Target Audience Engagement
In-Person Programming
Talent Performances
Location Strategy
Lancôme wanted to promote their newest partnership of global pop star Rosalía & La Vie Est belle alongside her Motomami tour to inspire and delight a new audience. The pop-up needed to stand out and catch attention, allow for UGC, and give guests a chance to try the iconic scent.
Content Moments
Talent Integration
VIP Strategy
QR Sale Code Integration
Product Displays
Content Capture
A traffic stopping activation allowed guests to sample the fragrance and step into the world of Lancôme, while an interactive dance photo moment achieved CRM data capture for future marketing and consumer communication. Guests who visited the pop-up were further engaged with a chance to win full-size products, including a bottle of the fragrance, with each sample handed out.
Fabrication Build
Consumer Journey Roadmapping
Product Sampling
Spatial Design
Brand Ambassadors
Multi-City Location Strategy
CONTENT STRATEGY
Social Capture
Platform Engagement
COMMS STRATEGY
Invite Messaging
Recap Content
LOCATION STRATEGY
Target Locations
Activation Roadmapping
EXPERIENCE DESIGN
Spatial Design
Attendee Flow
CREATIVE DESIGN
Programming
Brand Heritage
GRAPHIC DESIGN
Integrated Branding
Activation Materials
TOUR
Custom Fabrication
Build Design
CONTENT
Social Capture
Sizzle Reel
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