A MULTI CITY BEAUTY POP-UP

A MULTI CITY BEAUTY POP-UP

A MULTI CITY BEAUTY POP-UP

The Ask

The Ask

Nationwide Product Tour in Collaboration with Singer Rosalia, Along Stops on Her Motomami Tour

Nationwide Product Tour in Collaboration with Singer Rosalia, Along Stops on Her Motomami Tour

The Idea

The Idea

Playful La Vie Est Belle

Playful La Vie Est Belle

The Need

The Need

Buzz & Excitement

High Traffic

Sales Conversion

Target Audience Engagement

The Solution

The Solution

In-Person Programming

Talent Performances

Location Strategy

9,800+

9,800+

9,800+

SAMPLES DISTRIBUTED

SAMPLES DISTRIBUTED

SAMPLES DISTRIBUTED

526

526

526

CONTENT SNAPSHOTS

CONTENT SNAPSHOTS

CONTENT SNAPSHOTS

The Challenge

THE CHALLENGE

Lancôme wanted to promote their newest partnership of global pop star Rosalía & La Vie Est belle alongside her Motomami tour to inspire and delight a new audience. The pop-up needed to stand out and catch attention, allow for UGC, and give guests a chance to try the iconic scent.

Content Moments

Talent Integration

VIP Strategy

QR Sale Code Integration

Product Displays

Content Capture

The Results

The Results

A traffic stopping activation allowed guests to sample the fragrance and step into the world of Lancôme, while an interactive dance photo moment achieved CRM data capture for future marketing and consumer communication. Guests who visited the pop-up were further engaged with a chance to win full-size products, including a bottle of the fragrance, with each sample handed out. 

Fabrication Build

Consumer Journey Roadmapping

Product Sampling

Spatial Design

Brand Ambassadors

Multi-City Location Strategy

CREATIVE STRATEGY

CREATIVE STRATEGY

CREATIVE STRATEGY

CONTENT STRATEGY
Social Capture
Platform Engagement

COMMS STRATEGY
Invite Messaging
Recap Content

LOCATION STRATEGY
Target Locations
Activation Roadmapping

CREATIVE PRODUCTION

CREATIVE PRODUCTION

CREATIVE PRODUCTION

EXPERIENCE DESIGN
Spatial Design
Attendee Flow

CREATIVE DESIGN
Programming
Brand Heritage

GRAPHIC DESIGN
Integrated Branding
Activation Materials

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

TOUR
Custom Fabrication
Build Design

CONTENT
Social Capture
Sizzle Reel

  • VIEW MORE WORK -

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NEW YORK | LOS ANGELES | MIAMI

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