Ribbon Cutting Ceremony
Gradient was tasked with re-introducing world's most iconic bourbon distillery. The challenge was to balance industry hype and media buzz with the authentic, family-centered and community driven sprit of the campus and company.
Brand custodians the Noe Family welcomed the crowd with a series of opening speeches, connecting the rich history of the place to its exciting future. Subsequently, press/media, government officials and local community members enjoyed craft pairings of food and drink, custom lawn games, food tied back to the yeast in the bourbon mash and many others. Custom tours guided folks through various campus building’s each focusing on a different bourbon product and the educating them on the unique process for each.