REOPENING A STAPLE OF AMERICAN WHISKEY

REOPENING A STAPLE OF AMERICAN WHISKEY

REOPENING A STAPLE OF AMERICAN WHISKEY

The Ask

The Ask

Celebrate its multi-year campus renovation in a larger-than-life way

Celebrate its multi-year campus renovation in a larger-than-life way

The Idea

The Idea

Come As Friends, Leave As Family

Come As Friends, Leave As Family

The Need

The Need

Brand Exposure
Media Impressions
Campus Showcase

The Solution

The Solution

Guided Tours
Ribbon Cutting Ceremony
Craft Pairings

The Challenge

THE CHALLENGE

Gradient was tasked with re-introducing world's most iconic bourbon distillery. The challenge was to balance industry hype and media buzz with the authentic, family-centered and community driven sprit of the campus and company.

The Results

The Results

Brand custodians the Noe Family welcomed the crowd with a series of opening speeches, connecting the rich history of the place to its exciting future. Subsequently, press/media, government officials and local community members enjoyed craft pairings of food and drink, custom lawn games, food tied back to the yeast in the bourbon mash and many others. Custom tours guided folks through various campus building’s each focusing on a different bourbon product and the educating them on the unique process for each.

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A FUTURE FORWARD EXPERIENCE COMPANY

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NEW YORK | LOS ANGELES | MIAMI

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