Engage Gen Z
Increase Brand Consideration
Unexpected Launch Moment
Experience-Generated Campaign Content
Iconic Italian label Golden Goose wanted to make a statement in the American market and spread their Golden Spirit from 'Venice to Venice'. Gradient conceptualized an unexpected launch moment primed for both guest experience and cross-platform campaign content. We leant into the brand ethos of 'perfect imperfection' to create a uniquely LA moment where skate and couture fused for a late night VIP party.
Bold Location
Brand Heritage Experience
Bespoke Skate Park Build
Curated Brand Dinner
Guest Engagement
Photogenic Set Design
We transformed the famed Pink Motel into a living art piece and fashion hub, embracing the brand's core essence of 'perfect imperfection' and 'touched with life'. Skater (and Olympian) Cory Jeanau stole the show with a jaw dropping performance in the custom skate bowl. A plethora of brand and UGC content emanated from the experience, dramatically increasing brand consideration from Gen Z.
Premium Videography
Runway Show
Campaign Photography
Live Skate Performance
AV + Lighting Enhancements
VIP Management
CONTENT STRATEGY
Social Capture
Platform Engagement
COMMS STRATEGY
Invite Messaging
Recap Content
EXPERIENCE DESIGN
Spatial Design
Attendee Flow
CREATIVE DESIGN
Programming
Engaging Feel
POP-UP
Skate Park Fabrication
Pink Motel
LIVESTREAM
Global Audience
Event Platform
CONTENT
Social Capture
Sizzle Reel
DIGITAL POINT OF SALE
QR Code Integration
Amplified Sales
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