The brand required a space where guests could engage with education, community, and product in equal measure — shifting from “treating acne” to “understanding skin health” through a holistic, emotionally supportive journey.
We built a multi-zone pop-up experience that blended scientific education, creative expression, hands-on product interaction, and one-on-one dermatology touchpoints — transforming Acne Positivity Day into an empowering, community-forward celebration.
Design an activation that balanced dermatological expertise with uplifting, youth-driven storytelling — ensuring the event felt medically credible, creatively expressive, and socially shareable. The challenge was to educate without overwhelming, celebrate without trivializing, and engage Gen Z in a way that felt genuinely welcoming and stigma-free.
The Acne Positivity Day Pop-Up reached thousands of consumers and created a cultural moment around skin confidence. Over 3,138 guests attended, 3,650 samples were distributed, and more than 50 influencers participated — ultimately driving a +23% increase in share of voice on social among competitors. The activation successfully fused education, empathy, and creativity — positioning La Roche-Posay as a leader not just in acne care, but in the future of stigma-free, science-backed skincare storytelling.
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