Two-Product Launches, Increase Sales & Desirability
5-Day NYC Exhibition Exploring The Macallan Through Time
To celebrate their 200 year anniversary, The Macallan introduced two new products – Time : Space and Time : Space mastery. As experts in the luxury and spirits sectors, Gradient was engaged to craft an innovative and educational IRL experience in NYC. The goal was to invigorate brand perception, amplify each and also driving sales.
Story Living
Retail Experience
Content Creation
Experience Design
Consumer Immersion
VIP Party
The experience was a stunning journey into Macallan’s past, present and future. The immersive design embodied the product, forming a branded world perfect for tastings and content creation. Paired with a striking OOH installation, the activation created a huge IRL impact which extended online, and drove astonishing sales.
Out-Of-Home Advertisements
CRM & Measurability
Immesive Technology
Whisky Tastings
Brand Collaboration
High-Touch Hospitality
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