A PRODUCT LAUNCH WITH AN IMMERSIVE TWIST

A PRODUCT LAUNCH WITH AN IMMERSIVE TWIST

A PRODUCT LAUNCH WITH AN IMMERSIVE TWIST

The Ask

The Ask

Launch ZTE's Newest Phone In America, To The World

Launch ZTE's Newest Phone In America, To The World

The Idea

The Idea

Symbolic Dualism

Symbolic Dualism

The Need

The Need

North American Impact
Global Reach
Millenial Engagement

The Solution

The Solution

NYC Pop-Up Launch
Global Livestream & Press
Expressive Design

The Challenge

THE CHALLENGE

Chinese telecommunications giant ZTA wanted to make a big statement with their first-ever global launch. Gradient was asked to bring a product universe to life, creating a cut-through moment that positioned the Axon M as a premium device in a crowded market.

The Results

The Results

We designed and produced a custom fabricated multi-room experience that immersed guests in the world of Legent. A portal opened into the 'tasting circle' where the spirit's creators Fred and Shinji hosted live masterclasses and tastings amongst transformative projection mapping.

  • VIEW MORE WORK -

A FUTURE FORWARD EXPERIENCE COMPANY

GLOBALLY CONNECTED — U.S. BASED

NEW YORK | LOS ANGELES | MIAMI

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