North American Impact
NYC Pop-Up Launch
Global Livestream & Press
Chinese telecommunications giant ZTA wanted to make a big statement with their first-ever global launch. Gradient was asked to bring a product universe to life, creating a cut-through moment that positioned the Axon M as a premium device in a crowded market.
We designed and produced a custom fabricated multi-room experience that immersed guests in the world of Legent. A portal opened into the 'tasting circle' where the spirit's creators Fred and Shinji hosted live masterclasses and tastings amongst transformative projection mapping.