Drive Brand Desirability & Status, Build Buzz For Their Vintage Bottles
An Exclusive Summer Launch In The Hamptons
Gradient was tasked with creating a unique 4-night experience in the Hamptons to celebrate the launch of DP’s Vintage 2015 and Vintage 2006 Plénitude 2. The experience would not only showcase the product, but also position the brand as the premium spirit, providing rare occasions that only they can.
We integrated the essence of the brand and vintage bottles into every aspect of the experience. From technical tastings hosted by Chef de Cave to custom fabrications of key decor that embodied the uniqueness of DP, the experience created exclusive and luxurious moments for every guest to enjoy.
LOCATION STRATEGY
Venue Research & Logistics
Guest Transportation
CONTENT STRATEGY
Promotional PR Stunt
Internal Sizzle Reel
PR Imagery
EXPERIENCE DESIGN
Spacial Design
Guest Flow
CREATIVE DESIGN
Guest Programming
Hospitality Enhancements
Product Engagement
Entertainment
PRODUCT LAUNCH
Custom Fabrication & Installation
Onsite Management
Logistics
CONTENT
Social Video Capture
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