A Taste of Tradition in the Hamptons

A Taste of Tradition in the Hamptons

A Taste of Tradition in the Hamptons

The Ask

The Ask

Elevate The Brand’s Vintage Bottles In A Disruptive Way

Elevate The Brand’s Vintage Bottles In A Disruptive Way

The Idea

The Idea

An Exploration of Tactility

An Exploration of Tactility

The Need

The Need

Drive Brand Desirability & Status, Build Buzz For Their Vintage Bottles

The Solution

The Solution

An Exclusive Summer Launch In The Hamptons

INCREASED

INCREASED

BRAND VISIBILITY

BRAND VISIBILITY

WIDENED

WIDENED

AUDIENCE REACH

AUDIENCE REACH

INCREASED

BRAND VISIBILITY

WIDENED

AUDIENCE REACH

The Challenge

THE CHALLENGE

Gradient was tasked with creating a unique 4-night experience in the Hamptons to celebrate the launch of DP’s Vintage 2015 and Vintage 2006 Plénitude 2. The experience aimed to showcase the product, and give guests a glimpse into the rare, exclusive experiences that only DP can provide.

CUSTOM DESIGNED FABRICATION

CUSTOM DESIGNED FABRICATION

CUSTOM DESIGNED FABRICATION

EXECUTIVE CHEF COLLABORATION

EXECUTIVE CHEF COLLABORATION

LIVE PERCUSSION PERFORMANCE

LIVE PERCUSSION PERFORMANCE

LUXE HOSPITALITY TOUCHPOINTS

LUXE HOSPITALITY TOUCHPOINTS

VENUE MANAGEMENT

VENUE MANAGEMENT

VIRAL STUNT TEASER VIDEO

VIRAL STUNT TEASER VIDEO

The Results

The Results

We integrated the brand's essence and vintage bottles into every aspect of the experience. Each detail was taken care of – from guests arrival by boat and receiving personalized concierge service to intimate interactions with the world renowned Chef Francis Mallmann.

CREATIVE STRATEGY

CREATIVE STRATEGY

CREATIVE STRATEGY

LOCATION STRATEGY
Venue Research & Logistics
Guest Transportation

CONTENT STRATEGY
Promotional PR Stunt
Internal Sizzle Reel
PR Imagery

CREATIVE PRODUCTION

CREATIVE PRODUCTION

CREATIVE PRODUCTION

EXPERIENCE DESIGN
Spacial Design
Guest Flow

CREATIVE DESIGN
Guest Programming
Hospitality Enhancements
Product Engagement
Entertainment

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

PRODUCT LAUNCH
Custom Fabrication & Installation
Onsite Management
Logistics


CONTENT
Social Video Capture

  • VIEW MORE WORK -

A FUTURE FORWARD EXPERIENCE COMPANY

NEW YORK | LOS ANGELES | MIAMI | PARIS

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