AN EDUCATIONAL POP-UP FOCUSED ON USER DATA PRIVACY

AN EDUCATIONAL POP-UP FOCUSED ON USER DATA PRIVACY

AN EDUCATIONAL POP-UP FOCUSED ON USER DATA PRIVACY

The Ask

The Ask

Showcase Facebook's Transparency Directly To Users

Showcase Facebook's Transparency Directly To Users

The Idea

The Idea

Put A Face To Facebook

Put A Face To Facebook

The Need

The Need

Consumer Sentiment
Product Education
Human Interaction

The Solution

The Solution

Welcoming Pop-Up
Personal Tutorials
Warm Hospitality

140

140

140

SURPASSING OF CLIENT KPIS

SURPASSING OF CLIENT KPIS

SURPASSING OF CLIENT KPIS

80%

80%

80%

LIFT IN CONSUMER SENTIMENT

LIFT IN CONSUMER SENTIMENT

LIFT IN CONSUMER SENTIMENT

The Challenge

THE CHALLENGE

Facebook approached Gradient with the unique challenge to help put privacy controls in the hands of consumers in a high traffic NYC location during the holiday season. The goals; debunk myths, improve platform literacy, shake brand cynicism.

The Results

The Results

The pop up went live in Bryant Park amongst the Holiday Markets. The lightly frosted facade alluded to 'transparency' whilst also blending seamlessly with neighboring attractions. One-to-one interactions with Facebookers (and beautiful coffee) ensured this was a warm and honest brand encounter.

  • VIEW MORE WORK -

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