A 2024 Global In-store Experience & Retail Strategy

A 2024 Global In-store Experience & Retail Strategy

A 2024 Global In-store Experience & Retail Strategy

The Ask

The Ask

Experiences to support each seasonal selling event & evergreen moments at counter

Experiences to support each seasonal selling event & evergreen moments at counter

The Idea

The Idea

A sensorial adventure through the world of La Mer

A sensorial adventure through the world of La Mer

The Need

The Need

Drive Product Engagement
At-Counter Sales
Boost Brand Affinity

The Solution

The Solution

2024 Brand Experience Strategy
Target Market Analysis
Seasonal & Evergreen Creative Approaches
Seasonal Animation & Evergreen Concepts

The Challenge

THE CHALLENGE

La Mer tapped Gradient as consultants to dissect their previous strategies, find the areas that can be elevated, and use our experience expertise to rethink their global experience strategy. Additionally, Gradient used our innovative experience to create a refreshing surprise and delight retail experiences for loyal and new customers.

Unique Animation Concepts

Brand Analysis

Experience Materiality

The Results

The Results

Using Gradients experience in global playbook strategy the team took a deep dive into La Mer's needs and brand to envelope the team in their brand DNA. Gradient created a 2024 playbook that contained insight and competitive analysis, customer trends, targets and habits, over 70 Unique Animation concepts, a multi-tier budget system, trusted vendors and much more. This gives La Mer a detailed activation guide to activate across the globe and gain new customers while engaging and educating loyal consumers.

Strategic Analysis

Strategic Analysis

Strategic Analysis

KPI ANALYSIS
Brand Ethos Exploration
Target Trends & Personas

COMPETITIVE LANDSCAPE
In-Store Competition
Competitive Considerations

CONSUMER HABITS
Broader Luxury Landscapes
Trends Analysis

Playbook Components

Playbook Components

Playbook Components

4 Creative Rounds
Client Collaboration
70 Unique Concepts

Tiered Budgets
UGC Stratgey
Potential Vendor Sourcing

Key Recommendations
Best Practices
Creative Pillars

Playbook Components Continued

Playbook Components Continued

Playbook Components Continued

Experience Materiality
Visual Mockups
Animation Descriptors

Takeaways & Rationales
Product Integrations
Hero Moments

  • VIEW MORE WORK -

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