Drive Product Engagement
At-Counter Sales
Boost Brand Affinity
2024 Brand Experience Strategy
Target Market Analysis
Seasonal & Evergreen Creative Approaches
Seasonal Animation & Evergreen Concepts
La Mer tapped Gradient as consultants to dissect their previous strategies, find the areas that can be elevated, and use our experience expertise to rethink their global experience strategy. Additionally, Gradient used our innovative experience to create a refreshing surprise and delight retail experiences for loyal and new customers.
Unique Animation Concepts
Brand Analysis
Experience Materiality
Using Gradients experience in global playbook strategy the team took a deep dive into La Mer's needs and brand to envelope the team in their brand DNA. Gradient created a 2024 playbook that contained insight and competitive analysis, customer trends, targets and habits, over 70 Unique Animation concepts, a multi-tier budget system, trusted vendors and much more. This gives La Mer a detailed activation guide to activate across the globe and gain new customers while engaging and educating loyal consumers.
KPI ANALYSIS
Brand Ethos Exploration
Target Trends & Personas
COMPETITIVE LANDSCAPE
In-Store Competition
Competitive Considerations
CONSUMER HABITS
Broader Luxury Landscapes
Trends Analysis
4 Creative Rounds
Client Collaboration
70 Unique Concepts
Tiered Budgets
UGC Stratgey
Potential Vendor Sourcing
Key Recommendations
Best Practices
Creative Pillars
Experience Materiality
Visual Mockups
Animation Descriptors
Takeaways & Rationales
Product Integrations
Hero Moments
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