Create a platform for stakeholder engagement and evergreen content across WSJ-owned channels.
A unified multi-venue conference with curated programming and cohesive end-to-end branding.
Design a cohesive multi-day experience across multiple venues while maintaining editorial authority, operational clarity, and a consistent visual and programming system that supported seamless navigation, dialogue, and content capture.
By designing a structured, visually unified conference across the Related Ross Experience Center, Eataly, and the Norton Museum, the experience enabled focused dialogue, consistent guest navigation, and seamless programming flow, which ultimately supported WSJ’s objective to engage stakeholders and deliver reusable editorial content across its platforms.
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