A content creator launch party

A content creator launch party

A content creator launch party

The Ask

The Ask

Energize the creator base through global rebrand launch

Energize the creator base through global rebrand launch

The Idea

The Idea

Immersive Content Playground

Immersive Content Playground

The Need

The Need

Creator Ownership of Global Rebrand
Amplified Original Content

The Solution

The Solution

NYC Warehouse Takeover
Creator Interactivity
Share & Learn Ecosystem

271+

271+

Million Social Impressions

Million Social Impressions

271+

Million Social Impressions

The Challenge

THE CHALLENGE

When Musical.ly wanted to announce its rebrand in both Los Angeles and London simultaneously they tapped Gradient to imagine an immersive and engaging playground for some of its core content creators.

Influencer Playground

Live Content Creation

Intentional Spatial Design

Tactile Set Design

Festive Decor & Fashion

Creator Networking

The Results

The Results

We created highly immersive curated content studios enabling these curators to play and shine online, all streamed live around the world. Unexpected performers and a playful food strategy kept the experience’s energy at high intensity.

Speaker Sessions

Food & Beverage Strategy

Creator Canvas

Live Performances

Neon Content Backdrops

Brand Education

CREATIVE STRATEGY

CREATIVE STRATEGY

CREATIVE STRATEGY

CONTENT STRATEGY
Social Capture
Platform Engagement

COMMS STRATEGY
Invite Messaging
Recap Content

TALENT STRATEGY
Influencer Engagement
Content Promotion

CREATIVE PRODUCTION

CREATIVE PRODUCTION

CREATIVE PRODUCTION

EXPERIENCE DESIGN
Spatial Design
Attendee Flow

CREATIVE DESIGN
Programming
Colorful, Energetic Feel

FOOD & BEVERAGE
Playful F&B Strategy

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

LIVESTREAM
Globally Streamed Content

CONTENT
Social Capture
Sizzle Reel

  • VIEW MORE WORK -

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