Engage Consumers, Increase Brand Identity
Unexpected Launch Moment, Experience-Generated Campaign Content
Maison Margiela partnered with Gradient to design a unique and unexpected launch experience aimed at drawing consumers to the brand and spotlighting their latest Replica Fragrance Line, "Afternoon Delight."
Brand Experience
Custom Sketch Artists
Outdoor Facade
Line Management
VIP Preview
Captivating Sidewalk Art
We created an NYC pop-up that elevated the Replica Fragrance Line in a charming Parisian cafe. The experience invited guests to indulge in rich coffee aromas alongside the brand’s perfume inspired by the Madeleine cookie. Our scent-memory sketch activity provided a sensory journey that intricately connected the fragrances to guests’ own personal and unforgettable memories. The results? A standout launch that boosted brand awareness, sales, and drew a 6 AM line.
Sampling Station
VIP Experience
Delicious Food & Beverages
Parisian Cafe
Fragrance Launch
Sephora Centered
CONTENT STRATEGY
Social Capture
Platform Engagement
COMMS STRATEGY
Invite Messaging
Recap Content
EXPERIENCE DESIGN
Spacial Design
Attendee Flow
CREATIVE DESIGN
Programming
Engaging Feel
POP-UP
Store takeover
CONTENT
Social Capture
Sizzle Reel
DIGITAL P.O.S
QR Code Integration
Amplified Sales
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