Traffic & Buzz For Newest Generation of Spirits
Custom-Fabricated Structure For A National Brand Tour
Beam Suntory tasked Gradient with launching the House of Suntory’s newest generation of spirits to major markets across the United States. The design and build of the immersive experience needed to provide multiple experiences in one limited footprint, while following all tentative state regulations, offering flexibility based on the target festival environment, heading truck weight limitations, and embracing the elevated brand ethos. The final experience needed to educate festival-goers about these new products and create a bond to the elevated brand.
Brand Ambassador Interaction
Interior Spatial Design
Hand-Crafted Cocktails
Multi-City Location and Set Design
Liquid to Lips
Personalized Group Tastings
The custom-fabricated Tiny House featured two indoor bar experiences in addition to the outdoor activation. The immersive experience brought guests into the world of Japan and the House of Suntory while educating them on the new spirits that included vodka, gin, and whiskey.
The inside of the Tiny House offered a serene environment to have master mixologists artfully craft one of three cocktails. The experience was rooted in Japanese hospitality and attention to detail.
Suntory Share & Tie Activation
Scaled Fabrication Build
Brand Giveaways
Product Display and Tastings
Live Mixology
Product Education
CONTENT STRATEGY
Social Capture
Platform Engagement
COMMS STRATEGY
Invite Messaging
Recap Content
LOCATION STRATEGY
Target Festivals
Activation Roadmapping
EXPERIENCE DESIGN
Spatial Design
Attendee Flow
CREATIVE DESIGN
Programming
Japanese Heritage
GRAPHIC DESIGN
Integrated Branding
Activation Materials
TOUR
Custom Fabrication
Build Design
CONTENT
Social Capture
Sizzle Reel
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