AN URBAN DECAY PLAYGROUND DEDICATED TO LIP BOND

AN URBAN DECAY PLAYGROUND DEDICATED TO LIP BOND

AN URBAN DECAY PLAYGROUND DEDICATED TO LIP BOND

The Ask

The Ask

Dynamic Pop-up Launch of Vice Lip Bond with Live Performances and High Engagement

Dynamic Pop-up Launch of Vice Lip Bond with Live Performances and High Engagement

The Idea

The Idea

Electric Mixed Media & Grunge Graffiti

Electric Mixed Media & Grunge Graffiti

The Need

The Need

Buzz & Excitement

High Traffic

Sales Conversion

Target Audience Engagement

The Solution

The Solution

In-Person Programming

Talent Performances

Location Strategy

300M+

300M+

IMPRESSIONS

IMPRESSIONS

300M+

IMPRESSIONS

The Challenge

THE CHALLENGE

Gradient transformed a DTLA space into an epic playground showcasing the product efficacy and celebrating the unveiling of Chloe Cherry as the product spokesperson. Mixed media was the vibe, with new product videos featured on custom retro TV towers, and wheatpasting of model images graffitied live.

Live Talent Performances

Influencer Strategy

Step and Repeat Photo Moments

Themed Vingettes

Thematic Design

Content Capture

The Results

The Results

A curated guest list of content creators enjoyed a Bite Me Bodega, Shake to Activate station, Cruelty Free Claw Machine, Get Bonded Gem Station and many more brand vignettes. The content creation coming out of the event was outstanding with over 350 attendees sharing more than once.

Retro Thematics

AV & Lighting

Interactive Spaces

Art Installations

Product Testing

Spatial Design

CREATIVE STRATEGY

CREATIVE STRATEGY

CREATIVE STRATEGY

CONTENT STRATEGY
Social Capture
Platform Engagement

COMMS STRATEGY
Invite Messaging
Recap Content

TALENT STRATEGY
DJ Programming
Music Flow

CREATIVE PRODUCTION

CREATIVE PRODUCTION

CREATIVE PRODUCTION

EXPERIENCE DESIGN
Spatial Design
Attendee Flow

CREATIVE DESIGN
Product Integration
Grunge Feel

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

POP-UP
Custom Fabrication
Retail Takeover

CONTENT
Social Capture
Sizzle Reel

DIGITAL ENHANCEMENTS

DIGITAL ENHANCEMENTS

DIGITAL ENHANCEMENTS

DIGITAL POS
QR Code Integration
Amplified Sales

  • VIEW MORE WORK -

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