Flawless Luxury Experience
Iconic Product Showcase
Heightened Brand Awareness
Project Management
Compelling Programming
Evocative Content
Cartier selected Gradient to bring their brand to life in Miami for Art Basel, and beyond. The ask was to create Time Unlimited; an immersive exhibition of Cartier's unmatched beauty, precision and legacy. In addition to the physical space, a major VIP and content play would be needed to amplify and optimize this moment in time.
Bespoke Construction
Product Showcases
Custom Inifinity Tunnel
Immersive LED Artworks
Launch Party
Brand Ambassadors
Over several months, Gradient transformed an empty space in Miami's Design District into this immaculate, iconic, three floor experience. Thousands of guests attended for docent-guided tours. We also conceptualized and curated the VIP launch party and developed original, cut-though content creative which we executed in tandem with the experiential production.
Exhibition Check-In
KAYTRANADA Partnership
Interactive Photo Moment
Watchmaking Podcast
Spatial Capture
VIP Launch Party
CONTENT STRATEGY
Original Creative
Integrated Experiential
Content Workflow
LOCATION STRATEGY
Venue Relationship
Original Construction
EXPERIENCE DESIGN
Spatial Design
Attendee Attraction
User Experience
CREATIVE DESIGN
Integrated Branding
Activation Materials
EXHIBITION
Project Management
Construction & Fabrication
Brand Talent & Daily Operations
CONTENT
Architectural Video & Stills
Hero Content Play
Watchmaking Community Engagement
OPTIMIZED UGC
Interactive Photo Moment
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