Showcasing 100 years of Cartier in an immersive Miami experience

Showcasing 100 years of Cartier in an immersive Miami experience

Showcasing 100 years of Cartier in an immersive Miami experience

The Ask

The Ask

Bring Cartier's Historic Brand To Life During Art Basel

Bring Cartier's Historic Brand To Life During Art Basel

The Idea

The Idea

Time Unlimited: Journey Into The Maison’s Watchmaking History

Time Unlimited: Journey Into The Maison’s Watchmaking History

The Need

The Need

Flawless Luxury Experience
Iconic Product Showcase
Heightened Brand Awareness

The Solution

The Solution

Project Management
Compelling Programming
Evocative Content

25M

25M

25M

IMPRESSIONS

IMPRESSIONS

IMPRESSIONS

115K

115K

115K

INSTAGRAM FOLLOWER GROWTH

INSTAGRAM FOLLOWER GROWTH

INSTAGRAM FOLLOWER GROWTH

99%

99%

99%

SATISFACTION RATE

SATISFACTION RATE

SATISFACTION RATE

The Challenge

THE CHALLENGE

Cartier selected Gradient to bring their brand to life in Miami for Art Basel, and beyond. The ask was to create Time Unlimited; an immersive exhibition of Cartier's unmatched beauty, precision and legacy. In addition to the physical space, a major VIP and content play would be needed to amplify and optimize this moment in time.

Bespoke Construction

Product Showcases

Custom Inifinity Tunnel

Immersive LED Artworks

Launch Party

Brand Ambassadors

The Results

The Results

Over several months, Gradient transformed an empty space in Miami's Design District into this immaculate, iconic, three floor experience. Thousands of guests attended for docent-guided tours. We also conceptualized and curated the VIP launch party and developed original, cut-though content creative which we executed in tandem with the experiential production.

Exhibition Check-In

KAYTRANADA Partnership

Interactive Photo Moment

Watchmaking Podcast

Spatial Capture

VIP Launch Party

CREATIVE STRATEGY

CREATIVE STRATEGY

CREATIVE STRATEGY

CONTENT STRATEGY
Original Creative
Integrated Experiential
Content Workflow

LOCATION STRATEGY
Venue Relationship
Original Construction

CREATIVE PRODUCTION

CREATIVE PRODUCTION

CREATIVE PRODUCTION

EXPERIENCE DESIGN
Spatial Design
Attendee Attraction
User Experience

CREATIVE DESIGN
Integrated Branding
Activation Materials

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

EXHIBITION
Project Management
Construction & Fabrication
Brand Talent & Daily Operations

CONTENT
Architectural Video & Stills
Hero Content Play
Watchmaking Community Engagement

DIGITAL ENHANCEMENTS

DIGITAL ENHANCEMENTS

DIGITAL ENHANCEMENTS

OPTIMIZED UGC
Interactive Photo Moment

  • VIEW MORE WORK -

A FUTURE FORWARD EXPERIENCE COMPANY

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NEW YORK | LOS ANGELES | MIAMI

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