LAMBORGHINI ASPEN SKI POP-UP

LAMBORGHINI ASPEN SKI POP-UP

LAMBORGHINI ASPEN SKI POP-UP

The Ask

The Ask

Meet The Target Demographic Where They Are At

Meet The Target Demographic Where They Are At

The Idea

The Idea

Scenic Mountain Driving

Scenic Mountain Driving

The Need

The Need

Prospecting
Test Drives
Brand Affinity

The Solution

The Solution

Elevated Hospitality
Effortless Registration
Breathtaking Scenic Drives

100%

100%

100%

DRIVE SLOTS FILLED

DRIVE SLOTS FILLED

DRIVE SLOTS FILLED

The Challenge

THE CHALLENGE

Lamborghini tapped Gradient to bring a Winter Driving Experience to Aspen for the peak holiday season. The goal was to pair a test drive of the new Ursus SUV with an elevated food and beverage experience.

The Results

The Results

Nestled at the bottom of the picturesque Aspen Ski Mountain, the Lamborghini Winter Experience provided a chic, warm and welcoming après ski pop-up lounge allured the target demographic. Prospective clients were then invited to test the beauty and power of the Urus with a scenic mountain drive.

CREATIVE PRODUCTION

CREATIVE PRODUCTION

CREATIVE PRODUCTION

EXPERIENCE DESIGN
Spatial Design
Attendee Flow

CREATIVE DESIGN
Programming
Brand Heritage
Approachable Sophisticated Feel

GRAPHIC DESIGN
Integrated Branding
Activation Materials

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

REGISTRATION
Curated Attraction
Scheduling and Reservations

PRODUCT
Test Drive Coordination
Vehicle Showcase

  • VIEW MORE WORK -

A FUTURE FORWARD EXPERIENCE COMPANY

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NEW YORK | LOS ANGELES | MIAMI

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