La Prairie required a setting that could express the brand’s signature fusion of Swiss science, luxury craftsmanship, and contemporary artistry — not through traditional education, but through a tactile, intimate experience.
We designed a multi-chapter Lab Atelier experience that guided guests from a curated cocktail reception to a hands-on complexion discovery and an expert-led masterclass, all within a home transformed to reflect the world of Skin Caviar.
La Prairie needed an environment worthy of the brand’s prestige: intimate yet cinematic, educational yet sensorial, and elevated enough to host press, tastemakers, and industry leaders. The challenge was to seamlessly merge luxury hospitality with scientific storytelling — creating a space that felt both residential and clinical, artful and precise, without compromising the guest flow or the mastery of the complexion ritual.
The Skin Caviar Lab•Atelier delivered an immersive luxury experience that brought La Prairie’s complexion innovations to life through high-touch education, architecture, and sensory storytelling. Guests moved through a curated world that deepened their understanding of the brand’s fusion of art and science — strengthening advocacy, elevating perception, and creating a memorable launch environment for the Skin Caviar complexion collection.
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