Gradient built out each space in detail to integrate sensory experiences, enhancing  the fragrance's allure through on brand activations. Upon entering, a branded neon entryway immersed guests in an atmosphere designed to pique curiosity. The space featured an array of fragrance activation stations, captivating photo opportunities, a personalized customization station, a streamlined point-of-sale area, and a matcha bar; all strategically positioned to leave a lasting impression and encourage brand loyalty and sales.

The  pop-up  emerged as the pinnacle destination during New York Fashion Week, creating a buzz across social media platforms and gaining an impressive number of media impressions. The experience boasted a record number of onsite sales in L’Oreal Luxe history, and solidified Prada’s  status in the fragrance landscape.