AN INTENSE PRADA SOHO POP UP

AN INTENSE PRADA SOHO POP UP

AN INTENSE PRADA SOHO POP UP

The Ask

The Ask

IRL Launch Event for Newest Chapter of Prada Paradoxe Franchise

IRL Launch Event for Newest Chapter of Prada Paradoxe Franchise

The Idea

The Idea

Prada Paradoxe Intense

Prada Paradoxe Intense

The Need

The Need

Gen Z Engagement
Millennial Engagement
Buzz & Excitement
Drive Product Sales

The Solution

The Solution

3-Day Retail Pop-up
NYFW SoHo Experience

18.5M

18.5M

18.5M

IMPRESSIONS

IMPRESSIONS

IMPRESSIONS

$45K

$45K

$45K

EVENT SALES

EVENT SALES

EVENT SALES

17.5K

17.5K

17.5K

SAMPLES DISTRIBUTED

SAMPLES DISTRIBUTED

SAMPLES DISTRIBUTED

The Challenge

THE CHALLENGE

Prada wanted to celebrate the launch of their newest fragrance, Paradoxe Intense. This fragrance was presented as a unique addition to Prada's portfolio, embodying the brand's "invitation to explore and express the paradoxical multi-dimensions of women." They wanted Gradient to create a 3 day immersive experience running along side New York Fashion Week to draw buzz around their new product.

ONSITE SALES WITH CUSTOM GWP

CUSTOM FABRICATION

AMPLIFIED UGC

RAW SPACE CONVERSION

CONTENT CAPTURE

PRODUCT TESTING

The Results

The Results

Gradient built out each space in detail to integrate sensory experiences, enhancing  the fragrance's allure through on brand activations. Upon entering, a branded neon entryway immersed guests in an atmosphere designed to pique curiosity. The space featured an array of fragrance activation stations, captivating photo opportunities, a personalized customization station, a streamlined point-of-sale area, and a matcha bar; all strategically positioned to leave a lasting impression and encourage brand loyalty and sales.

The  pop-up  emerged as the pinnacle destination during New York Fashion Week, creating a buzz across social media platforms and gaining an impressive number of media impressions. The experience boasted a record number of onsite sales in L’Oreal Luxe history, and solidified Prada’s  status in the fragrance landscape.

ORGANIC IMPRESSIONS

BRAND PHOTO MOMENTS

INFLUENCER STRATEGY

INTEGRATED FOOD & BEVERAGE

PRODUCT DISPLAY

AV INTEGRATION

CREATIVE STRATEGY

CREATIVE STRATEGY

CREATIVE STRATEGY

LOCATION STRATEGY
Target Locations
High Traffic

CONTENT STRATEGY
Render to Reality Capture
UGC Capture Points

CREATIVE PRODUCTION

CREATIVE PRODUCTION

CREATIVE PRODUCTION

EXPERIENCE DESIGN
Spatial Design
Attendee Flow

CREATIVE DESIGN
Programming
Product Integration

GRAPHIC DESIGN
Integrated Branding
Activation Materials

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

TOUR
Custom Fabrication
Consumer Journey

CONTENT
Social Capture
Sizzle Reel

  • VIEW MORE WORK -

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