Launching The Luxury & Excellence of Chrono Chime

Launching The Luxury & Excellence of Chrono Chime

Launching The Luxury & Excellence of Chrono Chime

The Ask

The Ask

An unforgettable unveiling of Omega’s Chrono Chime

An unforgettable unveiling of Omega’s Chrono Chime

The Idea

The Idea

OMEGA Excellence

OMEGA Excellence

The Need

The Need

Increase Product Awareness And Engagement

The Solution

The Solution

Celebrate The Launch Of Chrono Chime And OMEGA’s Legacy In Watchmaking

Boosted

Boosted

Watch Sales

Watch Sales

Boosted

Watch Sales

Increased

Increased

Media Coverage

Media Coverage

Increased

Media Coverage

Widened

Widened

Brand Loyalty

Brand Loyalty

Widened

Brand Loyalty

The Challenge

THE CHALLENGE

OMEGA entrusted Gradient to unveil their newest watch, Chrono Chime, for a grand celebration in LA. The challenge? Ensure that OMEGA Excellence was echoed in every purposeful detail of the experience.

Product Integration

Unique Locations

Curated Brand Dinner

Guest Engagement

Guest Speaker

Live Talent Performances

The Results

The Results

The week of events included a pre-event dinner, two reveal sessions, a grand dining finale, and other exclusive programming. The iconic venues of the Walt Disney Concert Hall and LA Memorial Coliseum were home to groundbreaking presentations, a reveal featuring a commissioned OMEGA orchestra piece, a 200-drone show over LA and, and more.

Drone Light Show

Multimedia Reveal

Walt Disney Concert Hall

Los Angeles Memorial Coliseum

Personalized Watch Consultations

Guest Talkback

CREATIVE STRATEGY

CREATIVE STRATEGY

CREATIVE STRATEGY

CONTENT STRATEGY
Social Capture
Platform Engagement
Drone Show Performance Reveal
Surprise Kabuki Drop


LOCATION STRATEGY
Iconic Venues
Drone Show Location Space

TALENT STRATEGY
Live Orchestra Reveal
Celebrity Guest - Michael Phelps

CREATIVE PRODUCTION

CREATIVE PRODUCTION

CREATIVE PRODUCTION

EXPERIENCE DESIGN
Spatial Design
Attendee Flow
Kabuki Drop

CREATIVE DESIGN
Product Integration
Classic & Traditional Feel

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

EXHIBITION
Project Management
Construction & Fabrication

CONTENT
Hero Content Play
Watchmaking Community Engagement

DIGITAL ENHANCEMENTS

DIGITAL ENHANCEMENTS

DIGITAL ENHANCEMENTS

DIGITAL POS
Amplified Sales

  • VIEW MORE WORK -

A FUTURE FORWARD EXPERIENCE COMPANY

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