Address negativity around duration & wait time while providing a premium, customizable bourbon experience.
A unified experiential platform for Single Barrel buyers and Immersive on & off-campus experiences to engage new audiences.
Knob Creek sought to refresh its Single Barrel Program, addressing concerns around extended wait times while enhancing exclusivity. The objective was to create a best-in-class bourbon experience that met both retailer and consumer expectations, ensuring the program was superior, luxe, and personalized.
Knob Creek Home Renovation (Phase 2)
Rendering: Home Entryway
On-Campus Branded Transportation
Materiality Curation
Rendering: Tasting Kitchen
Sample Furniture Selections
We developed an experiential framework emphasizing Rare by Design, reinforcing Knob Creek’s legacy of craftsmanship. The strategy centered on:
Retailer Profiling – Understanding their needs to position Knob Creek as the superior choice.
Consumer-Centric Design – Crafting experiences that highlight bourbon rarity, premiumization, and deep storytelling.
Platform Development – Creating a system that integrates both on- and off-campus activations for seamless engagement.
Psychology of Waiting – Transforming the wait time into an engaging journey, ensuring consumer satisfaction through transparency and storytelling.
Outpost Welcome
Pre-Visit Personalization Survey
Off-Campus Planning & Kit Curation
On-Campus Tour
Warehouse Hunt
Barrel To Bottle Tracking Platform
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