Awareness
Education
Hype
Immersive Programming
High- Tech Elegance
Artistic Reveal
Elevated Dining Moments
Genesis wanted to reveal their new electric Genesis X Speedium Coupe to a select group of press and brand friends at their headquarters, The Genesis House, in the meatpacking district in NYC. They wanted a multi-sensory presentation to show the power and speed of the Speedium Coupe in a small location.
Encapsulating the son-nim experience, the distinctly Korean red thread of thoughtful hospitality, the events honored the existing space in a celebration of luxury through carefully planned floral and lighting design, culinary experience, and a highlight of groundbreaking automotive concepts. The result was a multi-sensory event designed to welcome and engage all guests, while elevating the space. The ethos of the Genesis brand was brought to life through tailored experience, raising awareness for Genesis (automotive) and Genesis House.
Multi-Sensory Showcase
Automotive Concept Reveal
Live Moments
PLATFORM DEVELOPMENT
Genesis House Experiential Strategy
CONTENT STRATEGY
Programming Series
Press & Media
EXPERIENCE DESIGN
Elevated AV/ Lighting & Floral Design
Hospitality
Attendee Flows
CREATIVE DESIGN
Programming
Curated Culinary
Music & Art Installations
EVENT PRODUCTION
Vehicle Reveal Experience
LED Content
AV/ Lighting & Effects
CONTENT
Content Capture
Social Assets
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