High- Tech Elegance
Elevated Dining Moments
Genesis wanted to reveal their new electric Genesis X Speedium Coupe to a select group of press and brand friends at their headquarters, The Genesis House, in the meatpacking district in NYC. They wanted a multi-sensory presentation to show the power and speed of the Speedium Coupe in a small location.
Encapsulating the son-nim experience, the distinctly Korean red thread of thoughtful hospitality, the events honored the existing space in a celebration of luxury through carefully planned floral and lighting design, culinary experience, and a highlight of groundbreaking automotive concepts. The result was a multi-sensory event designed to welcome and engage all guests, while elevating the space. The ethos of the Genesis brand was brought to life through tailored experience, raising awareness for Genesis (automotive) and Genesis House.
Automotive Concept Reveal
Genesis House Experiential Strategy
Press & Media
Elevated AV/ Lighting & Floral Design
Music & Art Installations
Vehicle Reveal Experience
AV/ Lighting & Effects