A SENSE OF THE FUTURE

A SENSE OF THE FUTURE

A SENSE OF THE FUTURE

The Ask

The Ask

Speedium Coupe Launch at the Genesis House

Speedium Coupe Launch at the Genesis House

The Idea

The Idea

Son-Nim: Thoughtful hospitality. Distinctly Korean.

Son-Nim: Thoughtful hospitality. Distinctly Korean.

The Need

The Need

Awareness
Education
Hype

The Solution

The Solution

Immersive Programming
High- Tech Elegance
Artistic Reveal
Elevated Dining Moments

The Challenge

THE CHALLENGE

Genesis wanted to reveal their new electric Genesis X Speedium Coupe to a select group of press and brand friends at their headquarters, The Genesis House, in the meatpacking district in NYC. They wanted a multi-sensory presentation to show the power and speed of the Speedium Coupe in a small location.

The Results

The Results

Encapsulating the son-nim experience, the distinctly Korean red thread of thoughtful hospitality, the events honored the existing space in  a celebration of luxury through carefully planned floral and lighting design, culinary experience, and a highlight of groundbreaking automotive concepts. The result was a multi-sensory event designed to welcome and engage all guests, while elevating the space. The ethos of the Genesis brand was brought to life through tailored experience, raising awareness for Genesis (automotive) and Genesis House.

Multi-Sensory Showcase

Automotive Concept Reveal

Live Moments

CREATIVE STRATEGY

CREATIVE STRATEGY

CREATIVE STRATEGY

PLATFORM DEVELOPMENT
Genesis House Experiential Strategy

CONTENT STRATEGY
Programming Series
Press & Media

CREATIVE PRODUCTION

CREATIVE PRODUCTION

CREATIVE PRODUCTION

EXPERIENCE DESIGN
Elevated AV/ Lighting & Floral Design
Hospitality
Attendee Flows

CREATIVE DESIGN
Programming
Curated Culinary
Music & Art Installations

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

EVENT PRODUCTION
Vehicle Reveal Experience
LED Content
AV/ Lighting & Effects

DIGITAL ENHANCEMENTS

DIGITAL ENHANCEMENTS

DIGITAL ENHANCEMENTS

CONTENT
Content Capture
Social Assets

  • VIEW MORE WORK -

A FUTURE FORWARD EXPERIENCE COMPANY

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