Develop Influencer Relationships
Increase Brand Consideration
VIP Party
2-Day Consumer Activation
Experience Generated Campaign Content
To celebrate the launch of their new CC+ Natural Matte Cream formula, iT Cosmetics asked us to develop an exclusive on-brand VIP event designed to leave a lasting impression on attendees, ensuring sustained brand visibility beyond the party.
The brand sought to foster connections with media personalities and influencers, reinforcing the brand's identity to maintain top-of-mind awareness.
Product Integration
Shade Matched Cake Pops
Personalized Shade Matching
Exclusive VIP Event
Press & Influencers
Product Engraving
Gradient embraced the playful, confident, and visually vibrant codes of the iT Cosmetics brand to develop the “iT Cafe”, an interactive and on-trend brand playground.
Guests were invited into an elevated, fun, and socially shareable brand café to enjoy a “Never Cakey Cake Pop” treat, sensory surprises, shade matching and makeup consultation, and UGC play. Extending the event beyond the VIP event, consumers were also able to enjoy a “taste of iT” during a two-day public pop-up.
CONTENT STRATEGY
Social Capture
Platform Engagement
LOCATION STRATEGY
Roadmapping
EXPERIENCE DESIGN
Spatial Design
Attendee Attraction
CREATIVE DESIGN
Product Integration
Hero Moments
POP-UP
iT Café Fabrication
CONTENT
Social Capture
Platform Integration
DIGITAL QR
QR Code Integration
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