Drive Consumer Purchasing To New Product Line
Interactive & Shoppable Livestream Masterclass
Armani Beauty partnered with Gradient to produce a two-part livestream masterclass initiative to cement the Luminous Silk franchise as the go-to for professional makeup artists and those wanting to achieve professional-level results. Our goal? To drive consumer purchases, increase social visibility, and create content for the brand's digital asset library.
The unique creative experience featured two dynamic sessions: an exclusive VIP/Media event and a lively General Public session. During the livestream, consumers engaged with an interactive, shoppable website that linked them to the Armani Beauty partner Nordstrom product page through a distinctive QR code. This innovative platform captivated viewers in real-time and continued to drive consumer engagement long after the experience ended.
CONTENT & SOCIAL STRATEGY
Social Capture
Platform Engagement
Social Posts
COMMS STRATEGY
Invite Messaging
Media & Influence Management
At Home Experience
TECHNICAL STRATEGY
Platform to Program Strategy
EXPERIENCE DESIGN
Programming
Virtual Flow
GRAPHIC DESIGN
Website & LIve Graphics Development
Visual Engagement
PRODUCTION DESIGN
Set Design
STUDIO PRODUCTION
Video Production
Talent Management
Lighting Design
Social Capture
LIVE PRODUCTION
Run of Show Management
Livestream Technical Management
Interactive Shopping Features
Q&A Management
DIGITAL PRODUCTION
Website Development
Registration Management
Interactive Shopping Features
Post-Show Flip for VoD
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