Armani Luminous Silk Masterclass

Armani Luminous Silk Masterclass

Armani Luminous Silk Masterclass

The Ask

The Ask

Elevate The Brand's Luminous Silk Line

Elevate The Brand's Luminous Silk Line

The Idea

The Idea

Engage Customers In A Social-First Program

Engage Customers In A Social-First Program

The Need

The Need

Drive Consumer Purchasing To New Product Line

The Solution

The Solution

Interactive & Shoppable Livestream Masterclass

946

946

Registrants

Registrants

118

118

QR Scans

QR Scans

96%

96%

Interaction Rate

Interaction Rate

946

Registrants

118

QR Scans

96%

Interaction Rate

The Challenge

THE CHALLENGE

Armani Beauty partnered with Gradient to produce a two-part livestream masterclass initiative to cement the Luminous Silk franchise as the go-to for professional makeup artists and those wanting to achieve professional-level results. Our goal? To drive consumer purchases, increase social visibility, and create content for the brand's digital asset library.

Studio Production

Studio Production

Studio Production

Website & Registration Design

Website & Registration Design

Website & Registration Design

Talent Management

Talent Management

Talent Management

Comms & Promotion

Comms & Promotion

Livestreaming

Livestreaming

Virtual Audience & VIP Management

Virtual Audience & VIP Management

The Results

The Results

The unique creative experience featured two dynamic sessions: an exclusive VIP/Media event and a lively General Public session. During the livestream, consumers engaged with an interactive, shoppable website that linked them to the Armani Beauty partner Nordstrom product page through a distinctive QR code. This innovative platform captivated viewers in real-time and continued to drive consumer engagement long after the experience ended.

CREATIVE STRATEGY

CREATIVE STRATEGY

CREATIVE STRATEGY

CONTENT & SOCIAL STRATEGY

Social Capture

Platform Engagement

Social Posts

COMMS STRATEGY

Invite Messaging

Media & Influence Management 

At Home Experience

TECHNICAL STRATEGY

Platform to Program Strategy

CREATIVE DESIGN

CREATIVE DESIGN

CREATIVE DESIGN

EXPERIENCE DESIGN

Programming

Virtual Flow

GRAPHIC DESIGN

Website & LIve Graphics Development

Visual Engagement

PRODUCTION DESIGN

Set Design

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

STUDIO PRODUCTION

Video Production

Talent Management 

Lighting Design

Social Capture

LIVE PRODUCTION

Run of Show Management

Livestream Technical Management 

Interactive Shopping Features

Q&A Management 

DIGITAL PRODUCTION

Website Development

Registration Management

Interactive Shopping Features

Post-Show Flip for VoD

  • VIEW MORE WORK -

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