Buzz & Excitement
Engagement
Amplifying Sales
Deconstructed Scent Bar
IRL Product Testing
Talent Performance
Livestream
The Viktor&Rolf team was looking to host a consumer-facing Pop-Up in Los Angeles to celebrate the launch of “Good Fortune,” their newest fragrance pillar. Targeting a “modern mystic” audience of 18-34, the brand was seeking a non-traditional experience inclusive of instagrammable moments, impactful fragrance testing, and always-on activations to drive consumer engagement and sales.
Entryway Spatial Design
Fabricated Builds
Talent Performance
Thematic Product Displays
Product Engagement
Floral Ehancements
Leveraging Viktor&Rolf’s “Good Fortune” Brand Ambassador, FKA Twigs, Gradient sought to create an intimate and enchanting Influencer-only experience as an extension of the Pop-Up to celebrate the launch of the brand’s newest fragrance offering and create awareness and buzz through online engagement.
The Live to Tape version of the performance can be posted on social media at any time to allow for users to experience an intimate and exclusive experience. The performance, tied into the existing brand campaign, allowed for a connection between the Brand Ambassador and the Pop-Up Experience.
Tarot Card Activations
Onsite Photography
Content Reels
CONTENT STRATEGY
Social Capture
Platform Engagement
COMMS STRATEGY
Invite Messaging
Recap Content
TALENT STRATEGY
Singer Programming
Music Flow
EXPERIENCE DESIGN
Spatial Design
Attendee Flow
CREATIVE DESIGN
Product Integration Programming
Whimsical Feel
POP-UP
Custom Fabrication
Retail Takeover
CONTENT
Social Capture
Sizzle Reel
DIGITAL POINTS OF SALE
QR Code Integration
Amplified Sales
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