"GOOD FORTUNE" POP-UP AND LIVE PERFORMANCE

"GOOD FORTUNE" POP-UP AND LIVE PERFORMANCE

"GOOD FORTUNE" POP-UP AND LIVE PERFORMANCE

The Ask

The Ask

A Pop-up For The Launch Of “Good Fortune” Integrating UGC Moments, Fragrance Testing & Sampling

A Pop-up For The Launch Of “Good Fortune” Integrating UGC Moments, Fragrance Testing & Sampling

The Idea

The Idea

"Good Fortune" for the modern mystic

"Good Fortune" for the modern mystic

The Need

The Need

Buzz & Excitement

Engagement

Amplifying Sales

The Solution

The Solution

Deconstructed Scent Bar

IRL Product Testing

Talent Performance

Livestream

12M+

12M+

12M+

SOCIAL IMPRESSIONS

SOCIAL IMPRESSIONS

SOCIAL IMPRESSIONS

10K+

10K+

10K+

ORGANIC SOCIAL IMPRESSIONS

ORGANIC SOCIAL IMPRESSIONS

ORGANIC SOCIAL IMPRESSIONS

The Challenge

THE CHALLENGE

The Viktor&Rolf team was  looking to host a consumer-facing Pop-Up in Los Angeles to celebrate the launch of “Good Fortune,” their  newest  fragrance pillar. Targeting a “modern mystic” audience of 18-34,  the brand was seeking a non-traditional experience inclusive of instagrammable moments, impactful fragrance testing, and always-on activations to drive consumer engagement and sales.

Entryway Spatial Design

Fabricated Builds

Talent Performance

Thematic Product Displays

Product Engagement

Floral Ehancements

The Results

The Results

Leveraging Viktor&Rolf’s “Good Fortune” Brand Ambassador, FKA Twigs, Gradient sought to create an intimate and enchanting Influencer-only experience as an extension of the Pop-Up to celebrate the launch of the brand’s newest fragrance offering and create awareness and buzz through online engagement. 

The Live to Tape version of the performance can be posted on social media at any time to allow for users to experience an intimate and exclusive experience. The performance,  tied into the existing brand campaign, allowed for a connection between the Brand Ambassador and the Pop-Up Experience.

Tarot Card Activations

Onsite Photography

Content Reels

CREATIVE STRATEGY

CREATIVE STRATEGY

CREATIVE STRATEGY

CONTENT STRATEGY
Social Capture
Platform Engagement

COMMS STRATEGY
Invite Messaging
Recap Content

TALENT STRATEGY
Singer Programming
Music Flow

CREATIVE PRODUCTION

CREATIVE PRODUCTION

CREATIVE PRODUCTION

EXPERIENCE DESIGN
Spatial Design
Attendee Flow

CREATIVE DESIGN
Product Integration Programming
Whimsical Feel

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

POP-UP
Custom Fabrication
Retail Takeover

CONTENT
Social Capture
Sizzle Reel

DIGITAL ENHANCEMENTS

DIGITAL ENHANCEMENTS

DIGITAL ENHANCEMENTS

DIGITAL POINTS OF SALE
QR Code Integration
Amplified Sales

  • VIEW MORE WORK -

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