Create a high-energy environment that encouraged meaningful interaction while strengthening Sipsmith’s premium positioning and driving consumer conversion.
Gradient transformed the event footprint into an immersive destination featuring VIP hospitality and consumer sampling that delivered memorable brand moments, engaging guest experiences, and measurable sales impact.
As the Official Gin Partner of Wimbledon, Sipsmith wanted to recreate the tournament’s iconic Hill experience in New York City while reinforcing its premium brand positioning. The activation needed to maximize a defined event footprint by seamlessly combining hospitality, sampling, and interactive experiences that encouraged guests to engage with the brand and ultimately drive purchase.
VIP Hospitality
Content Capture
Consumer Sampling
The activation established the Sipsmith destination as a standout feature within the Wimbledon experience, generating meaningful product engagement and measurable purchase conversion. Strategic floor planning, premium experiential design, ambassador execution, and integrated sampling created a seamless guest journey that translated brand interaction into tangible business outcomes while reinforcing Sipsmith’s premium positioning.
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