SIPSMITH BRINGS WIMBELDON'S ICONIC HILL TO NYC

SIPSMITH BRINGS WIMBELDON'S ICONIC HILL TO NYC

SIPSMITH BRINGS WIMBELDON'S ICONIC HILL TO NYC

The Ask

The Ask

Create an immersive experiential pop-up to promote Sipsmith's partnership

Create an immersive experiential pop-up to promote Sipsmith's partnership

The Idea

The Idea

Sipsmith x Wimbledon x NYC

Sipsmith x Wimbledon x NYC

The Need

The Need

Consumer Sampling
Point Of Sale
Brand Education

The Solution

The Solution

Talented Ambassadors
Thoughtful Floor Plan
Strategic Flow

4,424

4,424

4,424

SAMPLES

SAMPLES

SAMPLES

1,450

1,450

1,450

DRINKS PURCHASED

DRINKS PURCHASED

DRINKS PURCHASED

59%

59%

59%

CONVERSION RATE

CONVERSION RATE

CONVERSION RATE

The Challenge

THE CHALLENGE

Wimbledon's iconic Hill came to New York City, with Sipsmith as the Official Gin Partner. Gradient was challenged with creating an on-premise experiential plan that incorporated a VIP Zone, a Consumer Sampling moment, and playful elements to enhance dwell time. The goal was samples, conversions and introduction.

The Results

The Results

The Sipsmith zone was the place to be. In addition to samples and purchases, we crafted a beautiful photo moment, purposeful decor, giveaway stations, and more. With this activation, we flexed our expertise in floor plan management, ambassador training, sampling/concessionaire planning, and content capture/management.

  • VIEW MORE WORK -

A FUTURE FORWARD EXPERIENCE COMPANY

GLOBALLY CONNECTED — U.S. BASED

NEW YORK | LOS ANGELES | MIAMI

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