Point Of Sale
Thoughtful Floor Plan
Wimbledon's iconic Hill came to New York City, with Sipsmith as the Official Gin Partner. Gradient was challenged with creating an on-premise experiential plan that incorporated a VIP Zone, a Consumer Sampling moment, and playful elements to enhance dwell time. The goal was samples, conversions and introduction.
The Sipsmith zone was the place to be. In addition to samples and purchases, we crafted a beautiful photo moment, purposeful decor, giveaway stations, and more. With this activation, we flexed our expertise in floor plan management, ambassador training, sampling/concessionaire planning, and content capture/management.