PR & B2B Networking
Narrative Art Film
Conceptualize and execute a launch event for The Beekman Hotel & Residences that would create a moment of visceral connection for the hard-to-impress New York media and VIP guests.
Our approach centered on highlighting the stunning architectural structure in a bold fashion. From the top floor of the atrium, guests looked down on a breathtaking musical performance from Grammy Award-winning soprano Hila Plitmann, and a choir of over 50 children then emerged on the surrounding balconies. By the time guests had descended, the space had been transformed for dinner at the center of the atrium.