THE BEEKMAN HOTEL & RESIDENCES LAUNCH EVENT THAT WOULD CREATE A MOMENT OF VISCERAL CONNECTION

THE BEEKMAN HOTEL & RESIDENCES LAUNCH EVENT THAT WOULD CREATE A MOMENT OF VISCERAL CONNECTION

THE BEEKMAN HOTEL & RESIDENCES LAUNCH EVENT THAT WOULD CREATE A MOMENT OF VISCERAL CONNECTION

The Ask

The Ask

A Dramatic Launch Night To Impress New York's Most Influential

A Dramatic Launch Night To Impress New York's Most Influential

The Idea

The Idea

Breathtaking Beauty

Breathtaking Beauty

The Need

The Need

Influencer Engagement
PR & B2B Networking
Lasting Content

The Solution

The Solution

VIP Dinner
Live Performance
Narrative Art Film

The Challenge

THE CHALLENGE

Conceptualize and execute a launch event for The Beekman Hotel & Residences that would create a moment of visceral connection for the hard-to-impress New York media and VIP guests.

The Results

The Results

Our approach centered on highlighting the stunning architectural structure in a bold fashion. From the top floor of the atrium, guests looked down on a breathtaking musical performance from Grammy Award-winning soprano Hila Plitmann, and a choir of over 50 children then emerged on the surrounding balconies. By the time guests had descended, the space had been transformed for dinner at the center of the atrium.

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