Product Launch Awareness
VIP Cocktail Party & Dinner
Immersive & Interactive Installation
Curated Social Content
Bucaletti wanted to show up in a big way at Art Basel in Miami. They asked Gradient to create and produce a stunning, high impact experience to celebrate the luanch of their homeware line.
We built a complex structure of fragmented, reflective shapes which amplified the space whilst highlighting the product. The installation was complete with "floor-to-ceiling" display boxes and LED video screens with QR Code plaques. The walls featured display cases of their silverware and backed by documentary content of renowned interior designers Patricia Urquiola, Dimore Studio, Chahan Minassian, and Ashley Hicks.