AN ENGAGING DINNER SHOWCASING BUCCELLATI'S DISHWARE

AN ENGAGING DINNER SHOWCASING BUCCELLATI'S DISHWARE

AN ENGAGING DINNER SHOWCASING BUCCELLATI'S DISHWARE

The Ask

The Ask

Launch The Buccellati Home Accesories Collection

Launch The Buccellati Home Accesories Collection

The Idea

The Idea

Galateo: A Journey Into Conviviality

Galateo: A Journey Into Conviviality

The Need

The Need

Brand Engagement
Product Launch Awareness
Engaging Dinner
Production Expertise

The Solution

The Solution

VIP Cocktail Party & Dinner
Immersive & Interactive Installation
Curated Social Content

The Challenge

THE CHALLENGE

Bucaletti wanted to show up in a big way at Art Basel in Miami. They asked Gradient to create and produce a stunning, high impact experience to celebrate the luanch of their homeware line.

The Results

The Results

We built a complex structure of fragmented, reflective shapes which amplified the space whilst highlighting the product. The installation was complete with "floor-to-ceiling" display boxes and LED video screens with QR Code plaques. The walls featured display cases of their silverware and backed by documentary content of renowned interior designers Patricia Urquiola, Dimore Studio, Chahan Minassian, and Ashley Hicks.

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A FUTURE FORWARD EXPERIENCE COMPANY

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NEW YORK | LOS ANGELES | MIAMI

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