Increase product awareness by making skincare education feel native to festival culture and social participation.
Gradient transformed product education into an interactive festival activation that combined gamified discovery with personalized experiences, encouraging guests to learn, participate, and share throughout the event.
Festival audiences expect entertainment first, making education difficult to deliver without disrupting the experience. Kiehl’s needed to communicate meaningful product benefits while standing out in one of the year’s busiest cultural environments, creating interactions that felt fun, relevant, and inherently shareable without sacrificing brand credibility.
AR Filter
Tech-forward Skincare Education
Photo Moment
Engaging Gamification
Branded Photo Booth
Personalized Beauty Enhancements
The activation positioned skincare education as a sought-after festival experience, expanding Kiehl’s relevance among a younger generation while generating significant reach and engagement. By embedding product discovery within the energy of Gov Ball, the experience transformed learning into participation and strengthened both awareness and cultural relevance.
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