Drive mass awareness, boost sample distribution & skincare education, and create UGC-worthy moments.
A functional yet fun, educational yet festival-ready space that merged product education with carefree summer energy. Guests flocked to an interactive skincare bar and lined up for custom gifting, leaving glowing.
To stand out in a sea of pop-ups with a space that felt uniquely Kiehl's and was absolutely everywhere on social media.
By tapping into the energy of NYC summer and the spirit of festival freedom, we created an activation that felt both nostalgic and new. With a standout footprint and an open-format skincare bar, guests had the chance to engage, learn, and leave with something they love. This thoughtful, guest-first design proved impactful, making Kiehl's a highly talked about sponsor at Gov Ball.
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